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How Build-A-Bear Workshop (BBW) makes money

Build-A-Bear Workshop (BBW) made $115M of revenue in the second quarter fiscal 2027 (Q2 FY27), -7% from a year earlier. Retail brought in $107M (92%); Commercial Product and Service brought in $8.1M (7%); International Franchising brought in $661K (1%). Of every dollar of revenue, 54¢ was left as gross profit, 10¢ was left as operating profit, 8¢ was left as net earnings.

Drawing the Sankey…

Build-A-Bear Workshop revenue by segment, Q2 FY27Build-A-Bear Workshop revenue by segment, Q2 FY27Retail$107MCommercial Product and Service$8.1MInternational Franchising$661K
Build-A-Bear Workshop: revenue by line, Q4 FY25 to Q2 FY27Build-A-Bear Workshop: revenue by line, Q4 FY25 to Q2 FY27RetailCommercial Product an…International Franchi…Retail: $107M latest$107MCommercial Product and Service: $8.1M latestInternational Franchising: $661K latestQ4 FY25Q1 FY26Q2 FY26Q3 FY26Q4 FY26Q1 FY27Q2 FY27
The mix barely moved between Q4 FY25 and Q2 FY27.
Build-A-Bear Workshop revenue by quarterBuild-A-Bear Workshop revenue by quarter$150MQ4 FY25$128MQ1 FY26$124MQ2 FY26$123MQ3 FY26$155MQ4 FY26$125MQ1 FY27$115MQ2 FY27
Build-A-Bear Workshop: where each dollar of revenue goesBuild-A-Bear Workshop: where each dollar of revenue goesCost of revenue46¢Gross profit54¢Operating expenses44¢Operating profit10¢Income tax2¢Net earnings8¢Operating cash flow4¢

Revenue by segment, Q2 FY27

SegmentRevenueShareQ/QY/Y
Retail$107M92.4%-6%-7%
Commercial Product and Service$8.1M7.0%-26%-6%
International Franchising$661K0.6%-23%-33%

Where each dollar of revenue goes

LineQ2 FY27% of revenue
Revenue$115M100.0%
Cost of revenue$52.8M45.8%
Gross profit$62.5M54.2%
Operating expenses$50.9M44.1%
Operating profit$11.6M10.1%
Income tax$2.9M2.5%
Net earnings$8.8M7.6%
Operating cash flow$4.9M4.3%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 FY27$115M-7%
Q1 FY27$125M-2%
Q4 FY26$155M+3%
Q3 FY26$123M+3%
Q2 FY26$124M+11%
Q1 FY26$128M+12%
Q4 FY25$150M+0.8%

From Build-A-Bear Workshop's 10-Q filed Sep 10, 2026 (on EDGAR).

Questions

How does Build-A-Bear Workshop make money?

Build-A-Bear Workshop (BBW) made $115M of revenue in the second quarter fiscal 2027 (Q2 FY27), -7% from a year earlier. Retail brought in $107M (92%); Commercial Product and Service brought in $8.1M (7%); International Franchising brought in $661K (1%). Of every dollar of revenue, 54¢ was left as gross profit, 10¢ was left as operating profit, 8¢ was left as net earnings.

What is Build-A-Bear Workshop's biggest business?

Retail: $107M in the second quarter fiscal 2027, 92% of revenue, -7% from a year earlier.

What is Build-A-Bear Workshop's profit margin?

Net earnings were $8.8M, 7.6% of revenue, in the second quarter fiscal 2027; the operating margin was 10.1%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.