Filing Flows › BuzzFeed (BZFD) › How it makes money
How BuzzFeed (BZFD) makes money
BuzzFeed (BZFD) made $26.0M of revenue in the third quarter 2026 (Q3 2026), -44% from a year earlier. Advertising brought in $15.4M (59%); Content brought in $5.8M (22%); Commerce and other brought in $4.8M (19%).
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Advertising | $15.4M | 59.1% | — | -31% |
| Content | $5.8M | 22.3% | — | -20% |
| Commerce and other | $4.8M | 18.6% | — | -71% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $26.0M | 100.0% |
| Income tax | $290K | 1.1% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $26.0M | -44% |
| Q2 2026 | $36.3M | -22% |
| Q1 2026 | $31.6M | -12% |
| Q4 2025 | $56.5M | +0.6% |
| Q3 2025 | $46.3M | -17% |
| Q2 2025 | $46.4M | +13% |
| Q1 2025 | $36.0M | -3% |
From BuzzFeed's 8-K filed Nov 5, 2026 (on EDGAR).
Questions
How does BuzzFeed make money?
BuzzFeed (BZFD) made $26.0M of revenue in the third quarter 2026 (Q3 2026), -44% from a year earlier. Advertising brought in $15.4M (59%); Content brought in $5.8M (22%); Commerce and other brought in $4.8M (19%).
What is BuzzFeed's biggest business?
Advertising: $15.4M in the third quarter 2026, 59% of revenue, -31% from a year earlier.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.