Filing Flows › Cricut (CRCT) › Q2 2025
Cricut (CRCT) Q2 2025 earnings results (second quarter 2025)
10-Q filed Aug 6, 2025
Cricut (CRCT) reported revenue of $172M for the second quarter 2025 (Q2 2025), +2% from a year earlier and +6% from the quarter before. Operating margin was 17.5%, net earnings $24.5M (14.2% of revenue).
Cricut, Q2 2025: revenue $172M (+2% year over year), operating margin 17.5%, net earnings $24.5M, operating cash flow $36.2M. The chart follows the revenue to costs, profit and cash.
| Q2 2025 | Amount | Q/Q | Y/Y |
|---|---|---|---|
| Revenue | $172M | +6% | +2% |
| Gross profit | $102M | +3% | +13% |
| Operating profit | $30.1M | +3% | +14% |
| Net earnings | $24.5M | +2% | +24% |
| Operating cash flow | $36.2M | -41% | +3% |
What changed
Revenue was $172.1M in Q2 2025, up 2% year over year and up 6% from the previous quarter. Platform was the largest line at 47% of revenue. Accessories and materials added $5.7M year over year (up 12%), 136% of the total change. Connected machines declined 10%.
Gross margin was 59.0%, up 5.5 points from a year earlier. Operating profit was $30.1M, a 17.5% margin (up 1.8 points year over year). Of the extra revenue versus a year earlier, 88% reached operating profit, above the 16% margin then. Operating expenses grew 13% against revenue growth of 2%. The fastest-growing cost line was General & admin (+19%). Net earnings were $24.5M, up 24% year over year. The effective tax rate was 27.6%.
Operating cash flow was $36.2M (up 3% year over year), 148% of net earnings. Non-cash charges added back $6.0M of depreciation and amortization and $9.7M of share-based compensation. Working capital and other items used $4.0M.
Questions
What was Cricut's revenue in the second quarter 2025?
Cricut (CRCT) reported revenue of $172M for the second quarter 2025 (Q2 2025), +2% from a year earlier and +6% from the quarter before.
Was Cricut profitable in the second quarter 2025?
Operating profit was $30.1M (17.5% of revenue) and net earnings $24.5M.
Source: Cricut 10-Q on SEC EDGAR.