Filing Flows › Cricut (CRCT) › Q2 2026 › vs Q2 2025
Cricut (CRCT) Q2 2026 vs Q2 2025 (year over year)
Cricut's revenue fell $15.8M (-9%) from $172M in Q2 2025 to $156M in Q2 2026. The biggest changes: Products −$20.1M (-22%); Platform +$4.3M (+5%). Gross margin 74.5% against 59.0% (+15.5 pts).
Cricut, Q2 2026: revenue $156M (-9% year over year), operating margin 30.3%, net earnings $39.1M, operating cash flow $50.4M. The chart draws each line against Q2 2025, the increases inside each band.
Margins
| Q2 2026 | Q2 2025 | Change | |
|---|---|---|---|
| Gross margin | 74.5% | 59.0% | +15.5 pts |
| Operating margin | 30.3% | 17.5% | +12.8 pts |
| Net margin | 25.0% | 14.2% | +10.8 pts |
Every line
| Line | Q2 2026 | Q2 2025 | Change | % |
|---|---|---|---|---|
| Platform | $85.0M | $80.7M | $4.3M | +5% |
| Products | $71.3M | $91.4M | −$20.1M | -22% |
| Revenue | $156M | $172M | −$15.8M | -9% |
| Gross profit | $116M | $102M | $14.9M | +15% |
| Cost of revenue | $39.9M | $70.6M | −$30.7M | -43% |
| Other income, net | $2.9M | $3.7M | −$842K | -23% |
| Operating profit | $47.4M | $30.1M | $17.3M | +58% |
| Operating expenses | $69.0M | $71.4M | −$2.4M | -3% |
| Pre-tax earnings | $50.3M | $33.8M | $16.5M | +49% |
| Research & development | $16.9M | $16.8M | $97K | +0.6% |
| Sales & marketing | $38.0M | $35.9M | $2.1M | +6% |
| General & admin | $14.1M | $18.8M | −$4.7M | -25% |
| Net earnings | $39.1M | $24.5M | $14.6M | +59% |
| Income tax | $11.3M | $9.4M | $1.9M | +20% |
| Depreciation & amortization | $6.1M | $6.0M | $165K | +3% |
| Share-based compensation | $5.7M | $9.7M | −$4.0M | -41% |
| Working capital & other | $579K | $4.0M | −$3.4M | -86% |
| Operating cash flow | $50.4M | $36.2M | $14.2M | +39% |
Questions
How much did Cricut's revenue grow year over year in Q2 2026?
Cricut's revenue fell $15.8M (-9%) from $172M in Q2 2025 to $156M in Q2 2026.
What drove Cricut's revenue change in Q2 2026?
Products −$20.1M (-22%); Platform +$4.3M (+5%).