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How Diageo (DEO) makes money

Diageo (DEO) made $12.8B of revenue in the H2 FY25 (H2 FY25). Of every dollar of revenue, 43¢ was left as gross profit, 9¢ was left as operating profit, 3¢ was left as net earnings.

Drawing the Sankey…

Diageo revenue by quarterDiageo revenue by quarter$15.2BH1 FY25$12.8BH2 FY25
Diageo: where each dollar of revenue goesDiageo: where each dollar of revenue goesCost of revenue57¢Gross profit43¢Operating expenses33¢Operating profit9¢Income tax2¢Net earnings3¢Operating cash flow8¢

Where each dollar of revenue goes

LineH2 FY25% of revenue
Revenue$12.8B100.0%
Cost of revenue$7.4B57.5%
Gross profit$5.4B42.5%
Operating expenses$4.3B33.3%
Operating profit$1.2B9.2%
Income tax$300M2.3%
Net earnings$419M3.3%
Operating cash flow$1.1B8.5%

Revenue, quarter by quarter

QuarterRevenueY/Y
H2 FY25$12.8B—
H1 FY25$15.2B0%

From Diageo's 20-F filed Aug 14, 2025 (on EDGAR).

Questions

How does Diageo make money?

Diageo (DEO) made $12.8B of revenue in the H2 FY25 (H2 FY25). Of every dollar of revenue, 43¢ was left as gross profit, 9¢ was left as operating profit, 3¢ was left as net earnings.

What is Diageo's profit margin?

Net earnings were $419M, 3.3% of revenue, in the H2 FY25; the operating margin was 9.2%.

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Updated Nov 9, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.