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How Duolingo (DUOL) makes money

Duolingo (DUOL) made $309M of revenue in the third quarter 2026 (Q3 2026), +14% from a year earlier. Subscription brought in $270M (87%); Advertising brought in $20.8M (7%); Duolingo English Test brought in $9.9M (3%). Of every dollar of revenue, 73¢ was left as gross profit, 8¢ was left as operating profit, 9¢ was left as net earnings.

Drawing the Sankey…

Duolingo revenue by segment, Q3 2026Duolingo revenue by segment, Q3 2026Subscription$270MAdvertising$20.8MDuolingo English Test$9.9MIAPs$6.9MOther$1.5M
Duolingo: revenue by line, Q1 2026 to Q3 2026Duolingo: revenue by line, Q1 2026 to Q3 2026SubscriptionAdvertisingDuolingo English TestIAPsIn-App PurchasesOtherSubscription: $270M latest$270MAdvertising: $20.8M latestDuolingo English Test: $9.9M latestIAPs: $6.9M latestIn-App Purchases: $0 latestOther: $1.5M latestQ1 2026Q2 2026Q3 2026
The mix barely moved between Q1 2026 and Q3 2026.
Duolingo revenue by quarterDuolingo revenue by quarter$231MQ1 2025$252MQ2 2025$272MQ3 2025$283MQ4 2025$292MQ1 2026$298MQ2 2026$309MQ3 2026
Duolingo: where each dollar of revenue goesDuolingo: where each dollar of revenue goesCost of revenue27¢Gross profit73¢Operating expenses65¢Operating profit8¢Income tax3¢Net earnings9¢Operating cash flow29¢Free cash flow24¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Subscription$270M87.4%+5%+18%
Advertising$20.8M6.7%-1%-0.9%
Duolingo English Test$9.9M3.2%-3%+2%
IAPs$6.9M2.2%-14%-38%
Other$1.5M0.5%+17%+221%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$309M100.0%
Cost of revenue$83.9M27.1%
Gross profit$225M72.9%
Operating expenses$201M65.0%
Operating profit$24.2M7.8%
Income tax$8.4M2.7%
Net earnings$27.2M8.8%
Operating cash flow$89.4M28.9%
Free cash flow$75.3M24.4%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$309M+14%
Q2 2026$298M+18%
Q1 2026$292M+26%
Q4 2025$283M+35%
Q3 2025$272M+41%
Q2 2025$252M+42%
Q1 2025$231M+38%

From Duolingo's 10-Q filed Nov 4, 2026 (on EDGAR).

Questions

How does Duolingo make money?

Duolingo (DUOL) made $309M of revenue in the third quarter 2026 (Q3 2026), +14% from a year earlier. Subscription brought in $270M (87%); Advertising brought in $20.8M (7%); Duolingo English Test brought in $9.9M (3%). Of every dollar of revenue, 73¢ was left as gross profit, 8¢ was left as operating profit, 9¢ was left as net earnings.

What is Duolingo's biggest business?

Subscription: $270M in the third quarter 2026, 87% of revenue, +18% from a year earlier.

What is Duolingo's profit margin?

Net earnings were $27.2M, 8.8% of revenue, in the third quarter 2026; the operating margin was 7.8%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.