Filing Flows › GoPro (GPRO) › How it makes money
How GoPro (GPRO) makes money
GoPro (GPRO) made $105M of revenue in the second quarter 2026 (Q2 2026), -31% from a year earlier. Hardware brought in $76.0M (72%); Subscription and services brought in $29.0M (28%).
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Hardware | $76.0M | 72.4% | +5% | -40% |
| Subscription and services | $29.0M | 27.6% | +8% | +11% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $105M | 100.0% |
| Income tax | $796K | 0.8% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $105M | -31% |
| Q1 2026 | $99.1M | -26% |
| Q4 2025 | $202M | +0.4% |
| Q3 2025 | $163M | -37% |
| Q2 2025 | $153M | -18% |
| Q1 2025 | $134M | -14% |
| Q4 2024 | $201M | -32% |
From GoPro's 10-Q filed Aug 10, 2026 (on EDGAR).
Questions
How does GoPro make money?
GoPro (GPRO) made $105M of revenue in the second quarter 2026 (Q2 2026), -31% from a year earlier. Hardware brought in $76.0M (72%); Subscription and services brought in $29.0M (28%).
What is GoPro's biggest business?
Hardware: $76.0M in the second quarter 2026, 72% of revenue, -40% from a year earlier.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.