Filing Flows

Filing Flows › Gray Media (GTN) › How it makes money

How Gray Media (GTN) makes money

Gray Media (GTN) made $972M of revenue in the third quarter 2026 (Q3 2026), +30% from a year earlier. Advertising brought in $556M (57%); Retransmission Consent brought in $366M (38%); Production Companies brought in $34.0M (3%). Of every dollar of revenue, 27¢ was left as operating profit, 8¢ was left as net earnings.

Drawing the Sankey…

Gray Media revenue by segment, Q3 2026Gray Media revenue by segment, Q3 2026Advertising$556MRetransmission Consent$366MProduction Companies$34.0MService, Other$16.0M
Gray Media: revenue by line, Q1 2025 to Q3 2026Gray Media: revenue by line, Q1 2025 to Q3 2026AdvertisingRetransmission ConsentProduction CompaniesService, OtherAdvertising: $556M latest$556MRetransmission Consent: $366M latest$366MProduction Companies: $34.0M latestService, Other: $16.0M latestQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Advertising went from 46% of revenue in Q1 2025 to 57% in Q3 2026, the largest shift in the mix.
Gray Media revenue by quarterGray Media revenue by quarter$782MQ1 2025$772MQ2 2025$749MQ3 2025$792MQ4 2025$768MQ1 2026$839MQ2 2026$972MQ3 2026
Gray Media: where each dollar of revenue goesGray Media: where each dollar of revenue goesOperating profit27¢Income tax3¢Net earnings8¢Operating cash flow14¢Free cash flow10¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Advertising$556M57.2%+26%+53%
  ↳ Core Advertising$358M36.8%+0.3%+0.8%
  ↳ Political Advertising$198M20.4%+139%25×
Retransmission Consent$366M37.7%+2%+6%
Production Companies$34.0M3.5%+31%+36%
Service, Other$16.0M1.6%+14%+7%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$972M100.0%
Operating profit$266M27.4%
Income tax$30.0M3.1%
Net earnings$78.0M8.0%
Operating cash flow$134M13.8%
Free cash flow$99.0M10.2%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$972M+30%
Q2 2026$839M+9%
Q1 2026$768M-2%
Q4 2025$792M-24%
Q3 2025$749M-21%
Q2 2025$772M-6%
Q1 2025$782M-5%

From Gray Media's 10-Q filed Nov 6, 2026 (on EDGAR).

Questions

How does Gray Media make money?

Gray Media (GTN) made $972M of revenue in the third quarter 2026 (Q3 2026), +30% from a year earlier. Advertising brought in $556M (57%); Retransmission Consent brought in $366M (38%); Production Companies brought in $34.0M (3%). Of every dollar of revenue, 27¢ was left as operating profit, 8¢ was left as net earnings.

What is Gray Media's biggest business?

Advertising: $556M in the third quarter 2026, 57% of revenue, +53% from a year earlier.

What is Gray Media's profit margin?

Net earnings were $78.0M, 8.0% of revenue, in the third quarter 2026; the operating margin was 27.4%.

Open the interactive view →

Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.