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How Holley (HLLY) makes money

Holley (HLLY) made $142M of revenue in the third quarter 2026 (Q3 2026), +2% from a year earlier. American Performance brought in $89.7M (63%); Truck & Off-Road brought in $30.5M (22%); Safety & Racing brought in $14.9M (11%). Of every dollar of revenue, 44¢ was left as gross profit, 14¢ was left as operating profit, 6¢ was left as net earnings.

Drawing the Sankey…

Holley revenue by segment, Q3 2026Holley revenue by segment, Q3 2026American Performance$89.7MTruck & Off-Road$30.5MSafety & Racing$14.9MEuro & Import$6.6M
Holley: revenue by line, Q1 2025 to Q3 2026Holley: revenue by line, Q1 2025 to Q3 2026Domestic MuscleAmerican PerformanceTruck & Off-RoadSafety & RacingEuro & ImportDomestic Muscle: $0 latestAmerican Performance: $89.7M latest$89.7MTruck & Off-Road: $30.5M latest$30.5MSafety & Racing: $14.9M latest$14.9MEuro & Import: $6.6M latestQ1 2025Q2 2025Q3 2025Q1 2026Q2 2026Q3 2026
Euro & Import went from 7% of revenue in Q1 2025 to 5% in Q3 2026, the largest shift in the mix.
Holley revenue by quarterHolley revenue by quarter$153MQ1 2025$167MQ2 2025$138MQ3 2025$155MQ4 2025$147MQ1 2026$172MQ2 2026$142MQ3 2026
Holley: where each dollar of revenue goesHolley: where each dollar of revenue goesCost of revenue56¢Gross profit44¢Operating expenses30¢Operating profit14¢Income tax2¢Net earnings6¢Operating cash flow10¢Free cash flow6¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
American Performance$89.7M63.3%-10%+1%
Truck & Off-Road$30.5M21.5%-24%+5%
Safety & Racing$14.9M10.5%-37%+14%
Euro & Import$6.6M4.6%-22%-17%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$142M100.0%
Cost of revenue$79.3M56.0%
Gross profit$62.2M44.0%
Operating expenses$42.7M30.2%
Operating profit$19.6M13.8%
Income tax$2.6M1.9%
Net earnings$7.8M5.5%
Operating cash flow$14.1M10.0%
Free cash flow$8.8M6.2%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$142M+2%
Q2 2026$172M+3%
Q1 2026$147M-4%
Q4 2025$155M+11%
Q3 2025$138M+3%
Q2 2025$167M-2%
Q1 2025$153M-4%

From Holley's 10-Q filed Nov 5, 2026 (on EDGAR).

Questions

How does Holley make money?

Holley (HLLY) made $142M of revenue in the third quarter 2026 (Q3 2026), +2% from a year earlier. American Performance brought in $89.7M (63%); Truck & Off-Road brought in $30.5M (22%); Safety & Racing brought in $14.9M (11%). Of every dollar of revenue, 44¢ was left as gross profit, 14¢ was left as operating profit, 6¢ was left as net earnings.

What is Holley's biggest business?

American Performance: $89.7M in the third quarter 2026, 63% of revenue, +1% from a year earlier.

What is Holley's profit margin?

Net earnings were $7.8M, 5.5% of revenue, in the third quarter 2026; the operating margin was 13.8%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.