Filing Flows › Ibotta (IBTA) › How it makes money
How Ibotta (IBTA) makes money
Ibotta (IBTA) made $97.8M of revenue in the third quarter 2026 (Q3 2026), +17% from a year earlier. Redemption revenue brought in $88.5M (91%); Ad & other revenue brought in $9.3M (9%).
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Redemption revenue | $88.5M | 90.5% | +10% | +23% |
| Ad & other revenue | $9.3M | 9.5% | +7% | -17% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $97.8M | 100.0% |
| Income tax | $9.6M | 9.8% |
| Operating cash flow | $22.0M | 22.4% |
| Free cash flow | $16.8M | 17.2% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $97.8M | +18% |
| Q2 2026 | $88.9M | +3% |
| Q1 2026 | $82.5M | -2% |
| Q4 2025 | $88.5M | -10% |
| Q3 2025 | $83.3M | -16% |
| Q2 2025 | $86.0M | -2% |
| Q1 2025 | $84.6M | +3% |
From Ibotta's 10-Q filed Nov 3, 2026 (on EDGAR).
Questions
How does Ibotta make money?
Ibotta (IBTA) made $97.8M of revenue in the third quarter 2026 (Q3 2026), +17% from a year earlier. Redemption revenue brought in $88.5M (91%); Ad & other revenue brought in $9.3M (9%).
What is Ibotta's biggest business?
Redemption revenue: $88.5M in the third quarter 2026, 91% of revenue, +23% from a year earlier.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.