Filing Flows › WM Technology (MAPS) › How it makes money
How WM Technology (MAPS) makes money
WM Technology (MAPS) made $42.4M of revenue in the second quarter 2026 (Q2 2026), -5% from a year earlier. Subtotal brought in $39.9M (94%); Other ad solutions brought in $2.5M (6%). Of every dollar of revenue, 6¢ was left as operating profit, 5¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Subtotal | $39.9M | 94.0% | -3% | -1% |
| ↳ Featured and deal listings | $26.9M | 63.3% | -3% | -0.7% |
| ↳ Weedmaps for Business and other SaaS solutions | $13.0M | 30.7% | -3% | -2% |
| Other ad solutions | $2.5M | 6.0% | +11% | -43% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $42.4M | 100.0% |
| Operating profit | $2.4M | 5.5% |
| Income tax | $1K | 0.0% |
| Net earnings | $2.0M | 4.8% |
| Operating cash flow | $8.2M | 19.3% |
| Free cash flow | $3.5M | 8.2% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $42.4M | -5% |
| Q1 2026 | $43.6M | -2% |
| Q4 2025 | $43.1M | -10% |
| Q3 2025 | $42.2M | -9% |
| Q2 2025 | $44.8M | -2% |
| Q1 2025 | $44.6M | +0.5% |
| Q4 2024 | $47.7M | +3% |
From WM Technology's 10-Q filed Aug 6, 2026 (on EDGAR).
Questions
How does WM Technology make money?
WM Technology (MAPS) made $42.4M of revenue in the second quarter 2026 (Q2 2026), -5% from a year earlier. Subtotal brought in $39.9M (94%); Other ad solutions brought in $2.5M (6%). Of every dollar of revenue, 6¢ was left as operating profit, 5¢ was left as net earnings.
What is WM Technology's biggest business?
Subtotal: $39.9M in the second quarter 2026, 94% of revenue, -1% from a year earlier.
What is WM Technology's profit margin?
Net earnings were $2.0M, 4.8% of revenue, in the second quarter 2026; the operating margin was 5.5%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.