Filing Flows › Newsmax (NMAX) › How it makes money
How Newsmax (NMAX) makes money
Newsmax (NMAX) made $54.3M of revenue in the second quarter 2026 (Q2 2026), +15% from a year earlier. Service revenue brought in $53.1M (98%); Product sales brought in $1.1M (2%); Books, Media and Other Product Sales brought in $151K (0%). Of every dollar of revenue, 43¢ was left as gross profit, 2¢ was left as operating profit, 5¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Service revenue | $53.1M | 97.8% | — | +18% |
| ↳ Advertising | $28.8M | 53.1% | — | -4% |
| ↳ Affiliate fee | $13.4M | 24.6% | — | +82% |
| ↳ Subscription | $6.3M | 11.6% | — | -10% |
| ↳ Licensing | $4.6M | 8.5% | — | +563% |
| Product sales | $1.1M | 2.0% | — | -32% |
| Books, Media and Other Product Sales | $151K | 0.3% | — | -73% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $54.3M | 100.0% |
| Cost of revenue | $30.8M | 56.7% |
| Gross profit | $23.3M | 43.0% |
| Operating expenses | $22.0M | 40.6% |
| Operating profit | $1.3M | 2.4% |
| Net earnings | $2.9M | 5.3% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $54.1M | +16% |
| Q1 2026 | $51.7M | +14% |
| Q4 2025 | $52.2M | +10% |
| Q3 2025 | $45.3M | +4% |
| Q2 2025 | $46.4M | +18% |
| Q1 2025 | $45.3M | +12% |
| Q4 2024 | $47.7M | — |
From Newsmax's 10-Q filed Aug 13, 2026 (on EDGAR).
Questions
How does Newsmax make money?
Newsmax (NMAX) made $54.3M of revenue in the second quarter 2026 (Q2 2026), +15% from a year earlier. Service revenue brought in $53.1M (98%); Product sales brought in $1.1M (2%); Books, Media and Other Product Sales brought in $151K (0%). Of every dollar of revenue, 43¢ was left as gross profit, 2¢ was left as operating profit, 5¢ was left as net earnings.
What is Newsmax's biggest business?
Service revenue: $53.1M in the second quarter 2026, 98% of revenue, +18% from a year earlier.
What is Newsmax's profit margin?
Net earnings were $2.9M, 5.3% of revenue, in the second quarter 2026; the operating margin was 2.4%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.