Filing Flows › Playboy (PLBY) › How it makes money
How Playboy (PLBY) makes money
Playboy (PLBY) made $31.7M of revenue in the third quarter 2026 (Q3 2026), +9% from a year earlier. Consumer products brought in $18.5M (58%); Trademark licensing brought in $12.6M (40%); Digital subscriptions and products brought in $326K (1%). Of every dollar of revenue, 77¢ was left as gross profit, 13¢ was left as operating profit, 5¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Consumer products | $18.5M | 58.3% | -6% | +13% |
| Trademark licensing | $12.6M | 39.8% | +13% | +5% |
| Digital subscriptions and products | $326K | 1.0% | -10% | -46% |
| Other revenues | $254K | 0.8% | 51× | 51× |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $31.7M | 100.0% |
| Cost of revenue | $7.4M | 23.4% |
| Gross profit | $24.3M | 76.6% |
| Operating expenses | $20.3M | 64.0% |
| Operating profit | $4.0M | 12.6% |
| Income tax | $202K | 0.6% |
| Net earnings | $1.7M | 5.2% |
| Operating cash flow | $946K | 3.0% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $31.7M | +9% |
| Q2 2026 | $31.2M | +11% |
| Q1 2026 | $30.2M | +5% |
| Q4 2025 | $34.9M | +4% |
| Q3 2025 | $29.0M | -2% |
| Q2 2025 | $28.1M | +13% |
| Q1 2025 | $28.9M | +2% |
From Playboy's 10-Q filed Nov 5, 2026 (on EDGAR).
Questions
How does Playboy make money?
Playboy (PLBY) made $31.7M of revenue in the third quarter 2026 (Q3 2026), +9% from a year earlier. Consumer products brought in $18.5M (58%); Trademark licensing brought in $12.6M (40%); Digital subscriptions and products brought in $326K (1%). Of every dollar of revenue, 77¢ was left as gross profit, 13¢ was left as operating profit, 5¢ was left as net earnings.
What is Playboy's biggest business?
Consumer products: $18.5M in the third quarter 2026, 58% of revenue, +13% from a year earlier.
What is Playboy's profit margin?
Net earnings were $1.7M, 5.2% of revenue, in the third quarter 2026; the operating margin was 12.6%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.