Filing Flows › Planet Fitness (PLNT) › How it makes money
How Planet Fitness (PLNT) makes money
Planet Fitness (PLNT) made $360M of revenue in the third quarter 2026 (Q3 2026), +9% from a year earlier. Corporate-owned clubs brought in $143M (40%); Franchise brought in $97.8M (27%); Equipment brought in $87.6M (24%). Of every dollar of revenue, 28¢ was left as operating profit, 14¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Corporate-owned clubs | $143M | 39.6% | -0.8% | +4% |
| Franchise | $97.8M | 27.2% | -5% | +6% |
| Equipment | $87.6M | 24.3% | +2% | +11% |
| National advertising fund revenue | $31.8M | 8.8% | -3% | +48% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $360M | 100.0% |
| Operating profit | $101M | 28.2% |
| Income tax | $20.0M | 5.6% |
| Net earnings | $52.0M | 14.4% |
| Operating cash flow | $110M | 30.7% |
| Free cash flow | $28.9M | 8.0% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $360M | +9% |
| Q2 2026 | $365M | +7% |
| Q1 2026 | $337M | +22% |
| Q4 2025 | $376M | +10% |
| Q3 2025 | $330M | +13% |
| Q2 2025 | $341M | +13% |
| Q1 2025 | $277M | +12% |
From Planet Fitness' 10-Q filed Nov 5, 2026 (on EDGAR).
Questions
How does Planet Fitness make money?
Planet Fitness (PLNT) made $360M of revenue in the third quarter 2026 (Q3 2026), +9% from a year earlier. Corporate-owned clubs brought in $143M (40%); Franchise brought in $97.8M (27%); Equipment brought in $87.6M (24%). Of every dollar of revenue, 28¢ was left as operating profit, 14¢ was left as net earnings.
What is Planet Fitness' biggest business?
Corporate-owned clubs: $143M in the third quarter 2026, 40% of revenue, +4% from a year earlier.
What is Planet Fitness' profit margin?
Net earnings were $52.0M, 14.4% of revenue, in the third quarter 2026; the operating margin was 28.2%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.