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Purple Innovation (PRPL) guidance and outlook

Purple Innovation (PRPL) lowered its guidance on Nov 4, 2026: Revenue $420M–$440M for FY2026; EBITDA $15.0M for FY2026. Purple Innovation's 10-Q filed Nov 4, 2026 makes 12 forward-looking statements.

Guidance and outlook

Latest guidance

From the earnings release filed Nov 4, 2026 (8-K on EDGAR).

Forward-looking statements, 10-Q filed Nov 4, 2026

• Solely for convenience, some of the trademarks, trade names and copyrights referred to in this Form 10-Q are listed without the ©, ® and ™ symbols, but we will assert, to the fullest extent under applicable law, our rights to our copyrights, trademarks and trade names.
• DTC performance early in the quarter was weak as the price increases we implemented in June had a greater impact on demand than anticipated.
• We continue to invest in innovation with new mattresses expecting to roll out over the next two quarters across our Essentials and Hybrid collections.
• We believe this presentation will enhance the comparability of our financial statements with those of our industry peers.
• We believe that our vertically integrated model and strong vendor relationships give us the flexibility to remain agile and responsive to changes in tariff policies, and we believe that we will be able to partially mitigate these impacts through a combination of supply chain repositioning, vendor collaborations, and selective pricing actions.
• If during the monitoring period, our closing bid price falls below $1.00 per share for 30 consecutive business days, we will not be eligible for a 180-day compliance period otherwise available under the Nasdaq Listing Rules.
• The other decreases were due mainly to weak DTC performance early in the quarter as the price increases we implemented in June had a greater impact on demand than anticipated.
• The DTC decreases were due mainly to weak DTC performance early in the quarter as the price increases we implemented in June had a greater impact on demand than anticipated.
• Management has implemented plans to both increase its revenues from the sales of its products and to achieve cost savings within the next year, sufficient to generate positive operating cash flow levels.
• In August 2024, the Company implemented the Restructuring Plan to consolidate manufacturing operations resulting in cost savings.
• The Company has realized and plans to continue to realize direct material cost savings by concentrating efforts on driving gross margin improvement through various methods such as pricing actions, continued mix shift towards the Restore and Rejuvenate collections, and by driving cost savings through supply chain initiatives and manufacturing efficiency.
• Further, management’s plans include additional actions intended to improve liquidity and reduce costs, including a planned optimization of advertising spending, pacing the number of new store openings, efforts to mitigate tariff impacts by managing the country of origin, and other cost-saving initiatives.

Purple Innovation's latest quarter

Questions

Did Purple Innovation raise or lower its guidance?

Purple Innovation (PRPL) lowered its guidance on Nov 4, 2026: Revenue $420M–$440M for FY2026; EBITDA $15.0M for FY2026.

What does Purple Innovation expect?

Solely for convenience, some of the trademarks, trade names and copyrights referred to in this Form 10-Q are listed without the ©, ® and ™ symbols, but we will assert, to the fullest extent under applicable law, our rights to our copyrights, trademarks and trade names. DTC performance early in the quarter was weak as the price increases we implemented in June had a greater impact on demand than anticipated. We continue to invest in innovation with new mattresses expecting to roll out over the next two quarters across our Essentials and Hybrid collections.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.