Filing Flows › Rocky Brands (RCKY) › How it makes money
How Rocky Brands (RCKY) makes money
Rocky Brands (RCKY) made $139M of revenue in the third quarter 2026 (Q3 2026), +13% from a year earlier. Wholesale brought in $99.6M (72%); Retail brought in $35.4M (26%); Contract Manufacturing brought in $3.8M (3%). Of every dollar of revenue, 45¢ was left as gross profit, 13¢ was left as operating profit, 9¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Wholesale | $99.6M | 71.8% | +26% | +12% |
| Retail | $35.4M | 25.5% | -2% | +20% |
| Contract Manufacturing | $3.8M | 2.7% | +15% | -3% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $139M | 100.0% |
| Cost of revenue | $76.3M | 55.0% |
| Gross profit | $62.5M | 45.0% |
| Operating expenses | $44.3M | 31.9% |
| Operating profit | $18.2M | 13.1% |
| Income tax | $3.5M | 2.5% |
| Net earnings | $12.8M | 9.3% |
| Operating cash flow | $8.5M | 6.1% |
| Free cash flow | $6.3M | 4.5% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $139M | +13% |
| Q2 2026 | $118M | +12% |
| Q1 2026 | $124M | +9% |
| Q4 2025 | $140M | +9% |
| Q3 2025 | $123M | +7% |
| Q2 2025 | $106M | +8% |
| Q1 2025 | $114M | +1% |
From Rocky Brands' 10-Q filed Nov 3, 2026 (on EDGAR).
Questions
How does Rocky Brands make money?
Rocky Brands (RCKY) made $139M of revenue in the third quarter 2026 (Q3 2026), +13% from a year earlier. Wholesale brought in $99.6M (72%); Retail brought in $35.4M (26%); Contract Manufacturing brought in $3.8M (3%). Of every dollar of revenue, 45¢ was left as gross profit, 13¢ was left as operating profit, 9¢ was left as net earnings.
What is Rocky Brands' biggest business?
Wholesale: $99.6M in the third quarter 2026, 72% of revenue, +12% from a year earlier.
What is Rocky Brands' profit margin?
Net earnings were $12.8M, 9.3% of revenue, in the third quarter 2026; the operating margin was 13.1%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.