Filing Flows › RideNow Group (RDNW) › How it makes money
How RideNow Group (RDNW) makes money
RideNow Group (RDNW) made $297M of revenue in the second quarter 2026 (Q2 2026), -0.6% from a year earlier. Powersports vehicles brought in $220M (74%); Parts, service and accessories brought in $50.1M (17%); Finance and insurance brought in $27.0M (9%). Of every dollar of revenue, 29¢ was left as gross profit, 6¢ was left as operating profit, 2¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Powersports vehicles | $220M | 74.0% | +14% | +0.3% |
| ↳ New vehicles | $157M | 52.8% | +16% | +1% |
| ↳ Pre-owned powersports | $57.1M | 19.2% | +10% | -4% |
| ↳ Wholesale vehicles | $6.0M | 2.0% | +22% | +20% |
| Parts, service and accessories | $50.1M | 16.9% | +7% | -4% |
| Finance and insurance | $27.0M | 9.1% | +24% | -0.7% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $297M | 100.0% |
| Cost of revenue | $212M | 71.4% |
| Gross profit | $84.8M | 28.6% |
| Operating expenses | $66.9M | 22.5% |
| Operating profit | $17.9M | 6.0% |
| Net earnings | $6.5M | 2.2% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $297M | -1% |
| Q1 2026 | $260M | +6% |
| Q4 2025 | $257M | -5% |
| Q3 2025 | $281M | -5% |
| Q2 2025 | $300M | -11% |
| Q1 2025 | $245M | -20% |
| Q4 2024 | $270M | -13% |
From RideNow Group's 10-Q filed Aug 11, 2026 (on EDGAR).
Questions
How does RideNow Group make money?
RideNow Group (RDNW) made $297M of revenue in the second quarter 2026 (Q2 2026), -0.6% from a year earlier. Powersports vehicles brought in $220M (74%); Parts, service and accessories brought in $50.1M (17%); Finance and insurance brought in $27.0M (9%). Of every dollar of revenue, 29¢ was left as gross profit, 6¢ was left as operating profit, 2¢ was left as net earnings.
What is RideNow Group's biggest business?
Powersports vehicles: $220M in the second quarter 2026, 74% of revenue, +0.3% from a year earlier.
What is RideNow Group's profit margin?
Net earnings were $6.5M, 2.2% of revenue, in the second quarter 2026; the operating margin was 6.0%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.