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How RUM Group (RUM) makes money

RUM Group (RUM) made $40.4M of revenue in the second quarter 2026 (Q2 2026), +61% from a year earlier. Audience Monetization brought in $27.1M (67%); Other Initiatives brought in $13.3M (33%).

Drawing the Sankey…

RUM Group revenue by segment, Q2 2026RUM Group revenue by segment, Q2 2026Audience Monetization$27.1MOther Initiatives$13.3M
RUM Group: revenue by line, Q4 2024 to Q2 2026RUM Group: revenue by line, Q4 2024 to Q2 2026Audience MonetizationOther InitiativesAudience Monetization: $27.1M latest$27.1MOther Initiatives: $13.3M latest$13.3MQ4 2024Q3 2025Q4 2025Q1 2026Q2 2026
Other Initiatives went from 12% of revenue in Q4 2024 to 33% in Q2 2026, the largest shift in the mix.
RUM Group revenue by quarterRUM Group revenue by quarter$30.2MQ4 2024$23.7MQ1 2025$25.1MQ2 2025$24.8MQ3 2025$27.1MQ4 2025$25.5MQ1 2026$40.4MQ2 2026
RUM Group: where each dollar of revenue goesRUM Group: where each dollar of revenue goesIncome tax0¢

Revenue by segment, Q2 2026

SegmentRevenueShareQ/QY/Y
Audience Monetization$27.1M67.0%+20%+26%
Other Initiatives$13.3M33.0%+354%+268%

Where each dollar of revenue goes

LineQ2 2026% of revenue
Revenue$40.4M100.0%
Income tax$184K0.5%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 2026$40.4M+61%
Q1 2026$25.5M+7%
Q4 2025$27.1M-10%
Q3 2025$24.8M-1%
Q2 2025$25.1M+12%
Q1 2025$23.7M+34%
Q4 2024$30.2M+48%

From RUM Group's 10-Q filed Aug 10, 2026 (on EDGAR).

Questions

How does RUM Group make money?

RUM Group (RUM) made $40.4M of revenue in the second quarter 2026 (Q2 2026), +61% from a year earlier. Audience Monetization brought in $27.1M (67%); Other Initiatives brought in $13.3M (33%).

What is RUM Group's biggest business?

Audience Monetization: $27.1M in the second quarter 2026, 67% of revenue, +26% from a year earlier.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.