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How Sonic Automotive (SAH) makes money
Sonic Automotive (SAH) made $3.9B of revenue in the second quarter 2026 (Q2 2026), +8% from a year earlier. Total vehicles brought in $3.2B (81%); Parts, service and collision repair brought in $530M (13%); Finance, insurance and other, net brought in $210M (5%). Of every dollar of revenue, 16¢ was left as gross profit, 3¢ was left as operating profit, 1¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Total vehicles | $3.2B | 81.2% | — | +8% |
| ↳ Retail New Vehicles | $1.8B | 45.0% | — | +6% |
| ↳ Used vehicles | $1.3B | 33.8% | — | +13% |
| ↳ Wholesale vehicles | $70.5M | 1.8% | — | -15% |
| ↳ Fleet New Vehicles | $24.8M | 0.6% | — | -16% |
| Parts, service and collision repair | $530M | 13.5% | — | +7% |
| Finance, insurance and other, net | $210M | 5.3% | — | +4% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $3.9B | 100.0% |
| Cost of revenue | $3.3B | 84.3% |
| Gross profit | $616M | 15.7% |
| Operating expenses | $485M | 12.3% |
| Operating profit | $132M | 3.3% |
| Income tax | $22.9M | 0.6% |
| Net earnings | $57.4M | 1.5% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $3.9B | +8% |
| Q4 2025 | $3.9B | -0.6% |
| Q3 2025 | $4.0B | +14% |
| Q2 2025 | $3.7B | +6% |
| Q1 2025 | $3.7B | +8% |
| Q4 2024 | $3.9B | +9% |
From Sonic Automotive's 10-Q filed Jul 30, 2026 (on EDGAR).
Questions
How does Sonic Automotive make money?
Sonic Automotive (SAH) made $3.9B of revenue in the second quarter 2026 (Q2 2026), +8% from a year earlier. Total vehicles brought in $3.2B (81%); Parts, service and collision repair brought in $530M (13%); Finance, insurance and other, net brought in $210M (5%). Of every dollar of revenue, 16¢ was left as gross profit, 3¢ was left as operating profit, 1¢ was left as net earnings.
What is Sonic Automotive's biggest business?
Total vehicles: $3.2B in the second quarter 2026, 81% of revenue, +8% from a year earlier.
What is Sonic Automotive's profit margin?
Net earnings were $57.4M, 1.5% of revenue, in the second quarter 2026; the operating margin was 3.3%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.