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How E.W. Scripps (SSP) makes money

E.W. Scripps (SSP) made $545M of revenue in the third quarter 2026 (Q3 2026), +4% from a year earlier. Advertising brought in $357M (65%); Distribution brought in $181M (33%); Other brought in $7.0M (1%). Of every dollar of revenue, 12¢ was left as operating profit, 7¢ was left as net earnings.

Drawing the Sankey…

E.W. Scripps revenue by segment, Q3 2026E.W. Scripps revenue by segment, Q3 2026Advertising$357MDistribution$181MOther$7.0M
E.W. Scripps: revenue by line, Q1 2025 to Q3 2026E.W. Scripps: revenue by line, Q1 2025 to Q3 2026AdvertisingDistributionOtherPoliticalAdvertising: $357M latest$357MDistribution: $181M latest$181MOther: $7.0M latestPolitical: $0 latestQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Advertising went from 62% of revenue in Q1 2025 to 65% in Q3 2026, the largest shift in the mix.
E.W. Scripps revenue by quarterE.W. Scripps revenue by quarter$524MQ1 2025$540MQ2 2025$526MQ3 2025$560MQ4 2025$517MQ1 2026$490MQ2 2026$545MQ3 2026
E.W. Scripps: where each dollar of revenue goesE.W. Scripps: where each dollar of revenue goesOperating profit12¢Net earnings7¢Operating cash flow24¢Free cash flow22¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Advertising$357M65.5%+13%+8%
  ↳ Core advertising$274M50.3%-4%-15%
  ↳ Political$82.6M15.2%+178%15×
Distribution$181M33.2%+10%-4%
Other$7.0M1.3%-34%-18%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$545M100.0%
Operating profit$67.3M12.3%
Net earnings$37.7M6.9%
Operating cash flow$132M24.2%
Free cash flow$120M22.0%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$545M+4%
Q2 2026$490M-9%
Q1 2026$517M-1%
Q4 2025$560M-23%
Q3 2025$526M-19%
Q2 2025$540M-6%
Q1 2025$524M-7%

From E.W. Scripps' 10-Q filed Nov 6, 2026 (on EDGAR).

Questions

How does E.W. Scripps make money?

E.W. Scripps (SSP) made $545M of revenue in the third quarter 2026 (Q3 2026), +4% from a year earlier. Advertising brought in $357M (65%); Distribution brought in $181M (33%); Other brought in $7.0M (1%). Of every dollar of revenue, 12¢ was left as operating profit, 7¢ was left as net earnings.

What is E.W. Scripps' biggest business?

Advertising: $357M in the third quarter 2026, 65% of revenue, +8% from a year earlier.

What is E.W. Scripps' profit margin?

Net earnings were $37.7M, 6.9% of revenue, in the third quarter 2026; the operating margin was 12.3%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.