Filing Flows › Stran & Company (SWAGW) › How it makes money
How Stran & Company (SWAGW) makes money
Stran & Company (SWAGW) made $33.4M of revenue in the second quarter 2026 (Q2 2026), +2% from a year earlier. Promotional products - dropshipping brought in $13.7M (41%); Casino continuity program brought in $10.1M (30%); Promotional products – Company owned inventory brought in $4.7M (14%). Of every dollar of revenue, 30¢ was left as gross profit, 0¢ was left as operating profit, 1¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Promotional products - dropshipping | $13.7M | 40.9% | — | +14% |
| Casino continuity program | $10.1M | 30.3% | — | -1% |
| Promotional products – Company owned inventory | $4.7M | 14.0% | — | +9% |
| Promotional products – bulk dropshipping | $2.5M | 7.6% | — | -29% |
| Promotional products – third-party distributor | $1.9M | 5.6% | — | -11% |
| Rewards program | $266K | 0.8% | — | -27% |
| Additional services | $253K | 0.8% | — | +216% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $33.4M | 100.0% |
| Cost of revenue | $23.3M | 70.0% |
| Gross profit | $10.0M | 30.0% |
| Operating expenses | $9.9M | 29.8% |
| Operating profit | $86K | 0.3% |
| Income tax | $19K | 0.1% |
| Net earnings | $309K | 0.9% |
| Operating cash flow | $375K | 1.1% |
| Free cash flow | $358K | 1.1% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $33.4M | +2% |
| Q1 2026 | $31.2M | +9% |
| Q4 2025 | $28.9M | +7% |
| Q3 2025 | $26.0M | +29% |
| Q2 2025 | $32.6M | +95% |
| Q1 2025 | $28.7M | +52% |
| Q4 2024 | $27.0M | +18% |
From Stran & Company's 10-Q filed Aug 11, 2026 (on EDGAR).
Questions
How does Stran & Company make money?
Stran & Company (SWAGW) made $33.4M of revenue in the second quarter 2026 (Q2 2026), +2% from a year earlier. Promotional products - dropshipping brought in $13.7M (41%); Casino continuity program brought in $10.1M (30%); Promotional products – Company owned inventory brought in $4.7M (14%). Of every dollar of revenue, 30¢ was left as gross profit, 0¢ was left as operating profit, 1¢ was left as net earnings.
What is Stran & Company's biggest business?
Promotional products - dropshipping: $13.7M in the second quarter 2026, 41% of revenue, +14% from a year earlier.
What is Stran & Company's profit margin?
Net earnings were $309K, 0.9% of revenue, in the second quarter 2026; the operating margin was 0.3%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.