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How USA Today (TDAY) makes money
USA Today (TDAY) made $519M of revenue in the third quarter 2026 (Q3 2026), -7% from a year earlier. Print and commercial brought in $270M (52%); Digital brought in $249M (48%).
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Print and commercial | $270M | 52.0% | -4% | -8% |
| ↳ Print circulation | $120M | 23.2% | -4% | -13% |
| ↳ Print advertising | $104M | 20.0% | -7% | -8% |
| ↳ Digital-only subscription | $46.0M | 8.9% | +1% | +5% |
| Digital | $249M | 48.0% | -2% | -6% |
| ↳ Digital marketing services | $107M | 20.6% | -1% | -7% |
| ↳ Digital advertising | $75.0M | 14.4% | -6% | -14% |
| ↳ Commercial and other | $45.7M | 8.8% | +0.3% | -3% |
| ↳ Digital other | $21.3M | 4.1% | +4% | +25% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $519M | 100.0% |
| Operating cash flow | $16.7M | 3.2% |
| Free cash flow | $4.3M | 0.8% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $519M | -7% |
| Q2 2026 | $536M | -8% |
| Q1 2026 | $548M | -4% |
| Q4 2025 | $585M | -6% |
| Q3 2025 | $561M | -8% |
| Q2 2025 | $585M | -9% |
| Q1 2025 | $572M | -10% |
From USA Today's 10-Q filed Nov 5, 2026 (on EDGAR).
Questions
How does USA Today make money?
USA Today (TDAY) made $519M of revenue in the third quarter 2026 (Q3 2026), -7% from a year earlier. Print and commercial brought in $270M (52%); Digital brought in $249M (48%).
What is USA Today's biggest business?
Print and commercial: $270M in the third quarter 2026, 52% of revenue, -8% from a year earlier.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.