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How Urban One (UONE) makes money

Urban One (UONE) made $85.8M of revenue in the second quarter 2026 (Q2 2026), -6% from a year earlier. Radio advertising brought in $34.7M (41%); Cable Television advertising brought in $20.8M (24%); Cable Television affiliate fees brought in $16.3M (19%).

Drawing the Sankey…

Urban One revenue by segment, Q2 2026Urban One revenue by segment, Q2 2026Radio advertising$34.7MCable Television advertising$20.8MCable Television affiliate fees$16.3MDigital advertising$9.4MUnearned Event Income$3.3MPolitical advertising$1.2M
Urban One: revenue by line, Q4 2024 to Q2 2026Urban One: revenue by line, Q4 2024 to Q2 2026Radio advertisingCable Television adve…Cable Television affi…Digital advertisingEvent revenues & otherPolitical advertisingUnearned Event IncomeRadio advertising: $34.7M latest$34.7MCable Television advertising: $20.8M latest$20.8MCable Television affiliate fees: $16.3M latest$16.3MDigital advertising: $9.4M latest$9.4MEvent revenues & other: $0 latestPolitical advertising: $1.2M latestUnearned Event Income: $3.3M latestQ4 2024Q1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026
Political advertising went from 12% of revenue in Q4 2024 to 1% in Q2 2026, the largest shift in the mix.
Urban One revenue by quarterUrban One revenue by quarter$117MQ4 2024$92.2MQ1 2025$91.6MQ2 2025$92.7MQ3 2025$97.8MQ4 2025$77.7MQ1 2026$85.8MQ2 2026

Revenue by segment, Q2 2026

SegmentRevenueShareQ/QY/Y
Radio advertising$34.7M40.5%+8%-10%
Cable Television advertising$20.8M24.2%+9%-10%
Cable Television affiliate fees$16.3M19.0%-4%-5%
Digital advertising$9.4M10.9%+38%-8%
Unearned Event Income$3.3M3.9%+78%+35%
Political advertising$1.2M1.4%+38%+389%

Where each dollar of revenue goes

LineQ2 2026% of revenue
Revenue$85.8M100.0%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 2026$85.8M-6%
Q1 2026$77.7M-16%
Q4 2025$97.8M-16%
Q3 2025$92.7M-16%
Q2 2025$91.6M-22%
Q1 2025$92.2M-12%
Q4 2024$117M-3%

From Urban One's 10-Q filed Aug 4, 2026 (on EDGAR).

Questions

How does Urban One make money?

Urban One (UONE) made $85.8M of revenue in the second quarter 2026 (Q2 2026), -6% from a year earlier. Radio advertising brought in $34.7M (41%); Cable Television advertising brought in $20.8M (24%); Cable Television affiliate fees brought in $16.3M (19%).

What is Urban One's biggest business?

Radio advertising: $34.7M in the second quarter 2026, 41% of revenue, -10% from a year earlier.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.