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How Winmark (WINA) makes money

Winmark (WINA) made $27.9M of revenue in the third quarter 2026 (Q3 2026), +23% from a year earlier. Royalties brought in $21.7M (78%); North American advertising fund brought in $3.8M (14%); Merchandise sales brought in $1.0M (4%). Of every dollar of revenue, 57¢ was left as operating profit, 42¢ was left as net earnings.

Drawing the Sankey…

Winmark revenue by segment, Q3 2026Winmark revenue by segment, Q3 2026Royalties$21.7MNorth American advertising fund$3.8MMerchandise sales$1.0MOther$499KSoftware$497KFranchise fees$330K
Winmark: revenue by line, Q2 2025 to Q3 2026Winmark: revenue by line, Q2 2025 to Q3 2026RoyaltiesMerchandise salesNorth American advert…OtherFranchise feesSoftwareRoyalties: $21.7M latest$21.7MMerchandise sales: $1.0M latestNorth American advertising fund: $3.8M latest$3.8MOther: $499K latestFranchise fees: $330K latestSoftware: $497K latestQ2 2025Q3 2025Q1 2026Q2 2026Q3 2026
Royalties went from 92% of revenue in Q2 2025 to 78% in Q3 2026, the largest shift in the mix.
Winmark revenue by quarterWinmark revenue by quarter$21.9MQ1 2025$20.4MQ2 2025$22.6MQ3 2025$21.1MQ4 2025$20.8MQ1 2026$22.0MQ2 2026$27.9MQ3 2026
Winmark: where each dollar of revenue goesWinmark: where each dollar of revenue goesOperating profit57¢Income tax13¢Net earnings42¢Operating cash flow46¢Free cash flow46¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Royalties$21.7M77.9%—+4%
North American advertising fund$3.8M13.6%——
Merchandise sales$1.0M3.7%—+49%
Other$499K1.8%—+6%
Software$497K1.8%—+434%
Franchise fees$330K1.2%—-21%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$27.9M100.0%
Operating profit$15.8M56.7%
Income tax$3.6M12.9%
Net earnings$11.8M42.4%
Operating cash flow$12.9M46.4%
Free cash flow$12.7M45.6%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$27.9M+23%
Q2 2026$22.0M+8%
Q1 2026$20.8M-5%
Q4 2025$21.1M+8%
Q3 2025$22.6M+5%
Q2 2025$20.4M+2%
Q1 2025$21.9M+9%

From Winmark's 10-Q filed Oct 14, 2026 (on EDGAR).

Questions

How does Winmark make money?

Winmark (WINA) made $27.9M of revenue in the third quarter 2026 (Q3 2026), +23% from a year earlier. Royalties brought in $21.7M (78%); North American advertising fund brought in $3.8M (14%); Merchandise sales brought in $1.0M (4%). Of every dollar of revenue, 57¢ was left as operating profit, 42¢ was left as net earnings.

What is Winmark's biggest business?

Royalties: $21.7M in the third quarter 2026, 78% of revenue, +4% from a year earlier.

What is Winmark's profit margin?

Net earnings were $11.8M, 42.4% of revenue, in the third quarter 2026; the operating margin was 56.7%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.