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How Wolverine World Wide (WWW) makes money
Wolverine World Wide (WWW) made $506M of revenue in the second quarter 2026 (Q2 2026), +7% from a year earlier. Active Group brought in $388M (77%); Work Group brought in $106M (21%); Other brought in $12.2M (2%). Of every dollar of revenue, 46¢ was left as gross profit, 9¢ was left as operating profit, 6¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Active Group | $388M | 76.7% | +5% | +9% |
| Work Group | $106M | 20.9% | +40% | -2% |
| Other | $12.2M | 2.4% | +18% | +9% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $506M | 100.0% |
| Cost of revenue | $271M | 53.5% |
| Gross profit | $235M | 46.5% |
| Operating expenses | $188M | 37.1% |
| Operating profit | $47.3M | 9.3% |
| Income tax | $7.9M | 1.6% |
| Net earnings | $31.2M | 6.2% |
| Operating cash flow | $86.6M | 17.1% |
| Free cash flow | $84.2M | 16.6% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $506M | +7% |
| Q1 2026 | $458M | +11% |
| Q1 2026 | $518M | +5% |
| Q3 2025 | $470M | +7% |
| Q2 2025 | $474M | +12% |
| Q1 2025 | $412M | +4% |
| Q4 2024 | $495M | -6% |
From Wolverine World Wide's 10-Q filed Aug 13, 2026 (on EDGAR).
Questions
How does Wolverine World Wide make money?
Wolverine World Wide (WWW) made $506M of revenue in the second quarter 2026 (Q2 2026), +7% from a year earlier. Active Group brought in $388M (77%); Work Group brought in $106M (21%); Other brought in $12.2M (2%). Of every dollar of revenue, 46¢ was left as gross profit, 9¢ was left as operating profit, 6¢ was left as net earnings.
What is Wolverine World Wide's biggest business?
Active Group: $388M in the second quarter 2026, 77% of revenue, +9% from a year earlier.
What is Wolverine World Wide's profit margin?
Net earnings were $31.2M, 6.2% of revenue, in the second quarter 2026; the operating margin was 9.3%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.