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How Yelp (YELP) makes money

Yelp (YELP) made $371M of revenue in the third quarter 2026 (Q3 2026), -1% from a year earlier. Total advertising brought in $337M (91%); Other brought in $33.9M (9%). Of every dollar of revenue, 13¢ was left as operating profit, 9¢ was left as net earnings.

Drawing the Sankey…

Yelp revenue by segment, Q3 2026Yelp revenue by segment, Q3 2026Total advertising$337MOther$33.9M
Yelp: revenue by line, Q3 2025 to Q3 2026Yelp: revenue by line, Q3 2025 to Q3 2026Total advertisingOtherTotal advertising: $337M latest$337MOther: $33.9M latest$33.9MQ3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Total advertising went from 95% of revenue in Q3 2025 to 91% in Q3 2026, the largest shift in the mix.
Yelp revenue by quarterYelp revenue by quarter$359MQ1 2025$370MQ2 2025$376MQ3 2025$360MQ4 2025$361MQ1 2026$376MQ2 2026$371MQ3 2026
Yelp: where each dollar of revenue goesYelp: where each dollar of revenue goesOperating profit13¢Income tax4¢Net earnings9¢Operating cash flow27¢Free cash flow23¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Total advertising$337M90.9%-2%-6%
  ↳ Services$238M64.2%-1%-2%
  ↳ Restaurants, Retail & Other$98.8M26.6%-3%-13%
Other$33.9M9.1%+3%+82%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$371M100.0%
Operating profit$48.9M13.2%
Income tax$15.7M4.2%
Net earnings$34.6M9.3%
Operating cash flow$100M26.9%
Free cash flow$84.5M22.8%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$371M-1%
Q2 2026$376M+1%
Q1 2026$361M+0.8%
Q4 2025$360M-0.5%
Q3 2025$376M+4%
Q2 2025$370M+4%
Q1 2025$359M+8%

From Yelp's 10-Q filed Nov 6, 2026 (on EDGAR).

Questions

How does Yelp make money?

Yelp (YELP) made $371M of revenue in the third quarter 2026 (Q3 2026), -1% from a year earlier. Total advertising brought in $337M (91%); Other brought in $33.9M (9%). Of every dollar of revenue, 13¢ was left as operating profit, 9¢ was left as net earnings.

What is Yelp's biggest business?

Total advertising: $337M in the third quarter 2026, 91% of revenue, -6% from a year earlier.

What is Yelp's profit margin?

Net earnings were $34.6M, 9.3% of revenue, in the third quarter 2026; the operating margin was 13.2%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.