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How Zillow Group (ZG) makes money

Zillow Group (ZG) made $724M of revenue in the third quarter 2026 (Q3 2026), +7% from a year earlier. Sales Revenue brought in $489M (68%); Rentals brought in $220M (30%); Other brought in $15.0M (2%).

Drawing the Sankey…

Zillow Group revenue by segment, Q3 2026Zillow Group revenue by segment, Q3 2026Sales Revenue$489MRentals$220MOther$15.0M
Zillow Group: revenue by line, Q1 2025 to Q3 2026Zillow Group: revenue by line, Q1 2025 to Q3 2026Sales RevenueRentalsTotal For Sale revenueOtherSales Revenue: $489M latest$489MRentals: $220M latest$220MTotal For Sale revenue: $0 latestOther: $15.0M latestQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Sales Revenue went from 77% of revenue in Q1 2025 to 68% in Q3 2026, the largest shift in the mix.
Zillow Group revenue by quarterZillow Group revenue by quarter$598MQ1 2025$655MQ2 2025$676MQ3 2025$654MQ4 2025$708MQ1 2026$772MQ2 2026$724MQ3 2026
Zillow Group: where each dollar of revenue goesZillow Group: where each dollar of revenue goesIncome tax0¢Operating cash flow22¢Free cash flow18¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Sales Revenue$489M67.5%-11%+0.2%
  ↳ Residential$419M57.9%-10%-4%
  ↳ Mortgages$70.0M9.7%-17%+32%
Rentals$220M30.4%+5%+26%
Other$15.0M2.1%+7%+7%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$724M100.0%
Income tax$3.0M0.4%
Operating cash flow$162M22.4%
Free cash flow$128M17.7%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$724M+7%
Q2 2026$772M+18%
Q1 2026$708M+18%
Q4 2025$654M+18%
Q3 2025$676M+16%
Q2 2025$655M+14%
Q1 2025$598M+13%

From Zillow Group's 10-Q filed Nov 4, 2026 (on EDGAR).

Questions

How does Zillow Group make money?

Zillow Group (ZG) made $724M of revenue in the third quarter 2026 (Q3 2026), +7% from a year earlier. Sales Revenue brought in $489M (68%); Rentals brought in $220M (30%); Other brought in $15.0M (2%).

What is Zillow Group's biggest business?

Sales Revenue: $489M in the third quarter 2026, 68% of revenue, +0.2% from a year earlier.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.