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Purple Innovation vs XMax: PRPL and XMAX compared
Purple Innovation is the larger company: $96.5M of revenue in its latest quarter (Q3 2026) against $2.7M for XMax (Q2 2026). XMax is growing faster (+7% against -19% a year earlier). Purple Innovation is more profitable, with an operating margin of -10.1% against -44.5%.
Where the money goes: PRPL and XMAX
Purple Innovation (PRPL) · Q3 2026
Purple Innovation, Q3 2026: revenue $96.5M (-19% year over year), operating margin -10.1%, net loss $1.4M, operating cash flow $7.0M. The chart follows the revenue to costs, profit and cash.
XMax (XMAX) · Q2 2026
XMax, Q2 2026: revenue $2.7M (+7% year over year), operating margin -44.5%, net earnings $32.4M, operating cash flow −$3.6M. The chart follows the revenue to costs, profit and cash.
| Purple Innovation (PRPL) | XMax (XMAX) | |
|---|---|---|
| Latest quarter | Q3 2026 | Q2 2026 |
| Revenue | $96.5M | $2.7M |
| Revenue growth, Y/Y | -19% | +7% |
| Operating margin | -10.1% | -44.5% |
| Net earnings | −$1.4M | $32.4M |
| Net margin | -1.5% | — |
| Operating cash flow | $7.0M | −$3.6M |
| Free cash flow | $5.3M | — |
Where the revenue comes from
XMax
- Residentialand Commercial Furniture: $1.6M (60%)
- API based Services: $1.1M (40%)
Questions
Which is bigger, Purple Innovation or XMax?
Purple Innovation is the larger company: $96.5M of revenue in its latest quarter (Q3 2026) against $2.7M for XMax (Q2 2026).
Is Purple Innovation or XMax growing faster?
XMax is growing faster (+7% against -19% a year earlier).
Which is more profitable, Purple Innovation or XMax?
Purple Innovation is more profitable, with an operating margin of -10.1% against -44.5%.
More: Purple Innovation earnings · how Purple Innovation makes money · XMax earnings · how XMax makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Nov 4, 2026; 10-Q filed Aug 14, 2026). Fiscal quarters can end on different dates. Not investment advice.