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Simply Good Foods vs Vital Farms: SMPL and VITL compared
Simply Good Foods is the larger company: $333M of revenue in its latest quarter (Q4 FY26) against $182M for Vital Farms (Q3 2026). Vital Farms is growing faster (-8% against -10% a year earlier). Simply Good Foods is more profitable, with an operating margin of 13.8% against -4.2%.
Where the money goes: SMPL and VITL
Simply Good Foods (SMPL) · Q4 FY26
Simply Good Foods, Q4 FY26: revenue $333M (-10% year over year), operating margin 13.8%, net earnings $30.5M, operating cash flow $78.9M. The chart follows the revenue to costs, profit and cash.
Vital Farms (VITL) · Q3 2026
Vital Farms, Q3 2026: revenue $182M (-8% year over year), operating margin -4.2%, net loss $6.5M, operating cash flow −$8.5M. The chart follows the revenue to costs, profit and cash.
| Simply Good Foods (SMPL) | Vital Farms (VITL) | |
|---|---|---|
| Latest quarter | Q4 FY26 | Q3 2026 |
| Revenue | $333M | $182M |
| Revenue growth, Y/Y | -10% | -8% |
| Gross margin | 34.0% | — |
| Operating margin | 13.8% | -4.2% |
| Net earnings | $30.5M | −$6.5M |
| Net margin | 9.2% | -3.5% |
| Operating cash flow | $78.9M | −$8.5M |
| Free cash flow | $64.9M | — |
| Market value | $1.2B | — |
| Analysts’ mean target | $12.00 | — |
Where the revenue comes from
Vital Farms
- Eggs and Egg Related Products: $177M (97%)
- Butter and Butter Related Products: $4.9M (3%)
Questions
Which is bigger, Simply Good Foods or Vital Farms?
Simply Good Foods is the larger company: $333M of revenue in its latest quarter (Q4 FY26) against $182M for Vital Farms (Q3 2026).
Is Simply Good Foods or Vital Farms growing faster?
Vital Farms is growing faster (-8% against -10% a year earlier).
Which is more profitable, Simply Good Foods or Vital Farms?
Simply Good Foods is more profitable, with an operating margin of 13.8% against -4.2%.
More: Simply Good Foods earnings · how Simply Good Foods makes money · Vital Farms earnings · how Vital Farms makes money
From the companies' latest 10-Q, 10-K or earnings release (10-K filed Oct 27, 2026; 10-Q filed Nov 3, 2026). Fiscal quarters can end on different dates. Not investment advice.