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How Appfolio (APPF) makes money

Appfolio (APPF) made $296M of revenue in the third quarter 2026 (Q3 2026), +19% from a year earlier. Value Added Services brought in $232M (78%); Subscription Services brought in $61.5M (21%); Other brought in $2.2M (1%). Of every dollar of revenue, 19¢ was left as operating profit, 16¢ was left as net earnings.

Drawing the Sankey…

Appfolio revenue by segment, Q3 2026Appfolio revenue by segment, Q3 2026Value Added Services$232MSubscription Services$61.5MOther$2.2M
Appfolio: revenue by line, Q1 2025 to Q3 2026Appfolio: revenue by line, Q1 2025 to Q3 2026Value Added ServicesSubscription ServicesCore solutionsOtherValue Added Services: $232M latest$232MSubscription Services: $61.5M latest$61.5MCore solutions: $0 latestOther: $2.2M latestQ1 2025Q2 2025Q3 2025Q1 2026Q2 2026Q3 2026
Value Added Services went from 76% of revenue in Q1 2025 to 78% in Q3 2026, the largest shift in the mix.
Appfolio revenue by quarterAppfolio revenue by quarter$218MQ1 2025$236MQ2 2025$249MQ3 2025$248MQ4 2025$262MQ1 2026$281MQ2 2026$296MQ3 2026
Appfolio: where each dollar of revenue goesAppfolio: where each dollar of revenue goesOperating profit19¢Income tax5¢Net earnings16¢Operating cash flow33¢Free cash flow33¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Value Added Services$232M78.4%+6%+21%
Subscription Services$61.5M20.8%+3%+14%
Other$2.2M0.8%+19%-37%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$296M100.0%
Operating profit$57.4M19.4%
Income tax$13.6M4.6%
Net earnings$46.0M15.5%
Operating cash flow$96.8M32.7%
Free cash flow$96.8M32.7%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$296M+19%
Q2 2026$281M+19%
Q1 2026$262M+20%
Q4 2025$248M+22%
Q3 2025$249M+21%
Q2 2025$236M+19%
Q1 2025$218M+16%

From Appfolio's 10-Q filed Oct 22, 2026 (on EDGAR).

Questions

How does Appfolio make money?

Appfolio (APPF) made $296M of revenue in the third quarter 2026 (Q3 2026), +19% from a year earlier. Value Added Services brought in $232M (78%); Subscription Services brought in $61.5M (21%); Other brought in $2.2M (1%). Of every dollar of revenue, 19¢ was left as operating profit, 16¢ was left as net earnings.

What is Appfolio's biggest business?

Value Added Services: $232M in the third quarter 2026, 78% of revenue, +21% from a year earlier.

What is Appfolio's profit margin?

Net earnings were $46.0M, 15.5% of revenue, in the third quarter 2026; the operating margin was 19.4%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.