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Appfolio stock timeline
A year of the price with every insider trade, planned sale, earnings report and material 8-K marked
252 sessions−7.8% to $230.74
Appfolio (APPF) stock fell 8% over the last 252 sessions, to $230.74. On the way it reported 0 quarters, its insiders filed 1 open-market trade and 16 Form 144 notices of planned sales, and the company filed 5 material 8-Ks. Each is marked on the price and listed with what the stock did next.
Each mark, and what followed
| Date | Kind | What | Next session | 5 sessions | 21 sessions |
|---|---|---|---|---|---|
| Nov 5, 2026 | Form 144 | Form 144: Maurice J. Duca Family Trust Dated 3/25/1981 plans to sell $1.5M | −1.5% (+3.0% vs SPY) | — | — |
| Nov 5, 2026 | Form 144 | Form 144: Maurice Duca J. Roth IRA plans to sell $6.8M | −1.5% (+3.0% vs SPY) | — | — |
| Nov 5, 2026 | Form 144 | Form 144: Maurice Duca, Trustee Igsb Money Purchase Pension Trust FBO Suzanne Duca plans to sell $4.8M | −1.5% (+3.0% vs SPY) | — | — |
| Nov 4, 2026 | Form 144 | Form 144: Maurice Duca, Trustee Igsb Money Purchase Pension Trust FBO Suzanne Duca plans to sell $492K | +5.7% (+4.1% vs SPY) | — | — |
| Nov 4, 2026 | Form 144 | Form 144: Maurice Duca J. Roth IRA plans to sell $492K | +5.7% (+4.1% vs SPY) | — | — |
| Nov 4, 2026 | Form 144 | Form 144: Maurice J. Duca Family Trust Dated 3/25/1981 plans to sell $358K | +5.7% (+4.1% vs SPY) | — | — |
| Aug 19, 2026 | Form 144 | Form 144: Timothy Eaton plans to sell $76K | +5.4% (+5.2% vs SPY) | +8.9% (+9.1% vs SPY) | +7.4% (+8.1% vs SPY) |
| Aug 14, 2026 | Form 144 | Form 144: William Shane Trigg plans to sell $420K | +0.1% (+0.3% vs SPY) | +7.0% (+9.0% vs SPY) | +8.4% (+10.6% vs SPY) |
| Aug 12, 2026 | Form 144 | Form 144: Evan Pickering plans to sell $65K | −3.1% (−3.4% vs SPY) | +0.4% (+0.8% vs SPY) | +1.3% (+3.0% vs SPY) |
| Aug 11, 2026 | Form 144 | Form 144: Evan Pickering plans to sell $28K | +1.7% (+2.1% vs SPY) | −1.8% (−1.8% vs SPY) | +3.0% (+4.4% vs SPY) |
| Aug 10, 2026 | Form 144 | Form 144: Don Rigler plans to sell $60K | +0.4% (+0.4% vs SPY) | +2.7% (+2.3% vs SPY) | +3.6% (+4.5% vs SPY) |
| Aug 5, 2026 | Form 144 | Form 144: Evan Pickering plans to sell $132K | −3.3% (−3.1% vs SPY) | +1.7% (+1.8% vs SPY) | +11.7% (+12.5% vs SPY) |
| Jul 7, 2026 | Form 144 | Form 144: Maurice Duca J. Roth IRA plans to sell $11.4M | +1.9% (+2.4% vs SPY) | +2.2% (+2.4% vs SPY) | +12.5% (+9.9% vs SPY) |
| Jul 7, 2026 | Form 144 | Form 144: Maurice J. Duca Family Trust Dated 3/25/1981 plans to sell $6.3M | +1.9% (+2.4% vs SPY) | +2.2% (+2.4% vs SPY) | +12.5% (+9.9% vs SPY) |
| Jul 7, 2026 | Form 144 | Form 144: Maurice Duca, Trustee Igsb Money Purchase Pension Trust FBO Suzanne Duca plans to sell $21.5M | +1.9% (+2.4% vs SPY) | +2.2% (+2.4% vs SPY) | +12.5% (+9.9% vs SPY) |
| Jul 1, 2026 | 8-K | Directors and officers: departures, appointments, pay | +3.6% (+3.8% vs SPY) | +6.2% (+5.4% vs SPY) | +8.9% (+8.7% vs SPY) |
| Jul 1, 2026 | 8-K | Directors and officers: departures, appointments, pay | +3.6% (+3.8% vs SPY) | +6.2% (+5.4% vs SPY) | +8.9% (+8.7% vs SPY) |
| Jun 30, 2026 | Form 144 | Form 144: Janet Kerr plans to sell $537K | +2.4% (+1.6% vs SPY) | +13.6% (+12.7% vs SPY) | +17.7% (+19.3% vs SPY) |
| May 12, 2026 | Insider sale | Barat Elizabeth Erin sold $313K | −2.6% (−2.5% vs SPY) | −1.0% (−0.9% vs SPY) | +5.3% (+7.2% vs SPY) |
| Apr 10, 2026 | 8-K | Directors and officers: departures, appointments, pay | +3.5% (+2.6% vs SPY) | +8.8% (+4.4% vs SPY) | +10.7% (+2.3% vs SPY) |
| Jan 15, 2026 | 8-K | Directors and officers: departures, appointments, pay | −0.8% (−0.7% vs SPY) | −0.1% (+0.3% vs SPY) | −26.4% (−25.0% vs SPY) |
| Dec 3, 2025 | 8-K | Directors and officers: departures, appointments, pay | −0.3% (−0.4% vs SPY) | −2.1% (−2.7% vs SPY) | −1.1% (−1.9% vs SPY) |
Insiders’ record here
In the year on the chart, Appfolio's insiders reported 0 open-market buys ($0) and 1 sale ($313K). Of the 1 old enough to score, 0 were followed by the stock doing what the trade implied over the next 63 sessions (beating SPY after a buy, lagging it after a sale); the median excess return after a buy was — and after a sale +22.0%.
Across the whole universe (19,782 scored trades), insider buys beat the market 46% of the time and sales were followed by a lagging stock 61% of the time; buys of $1M or more 39%. Every pattern →
What this kind of 8-K usually did
| Item | 8-Ks | Next session, median | Up next session | 21 sessions, median | Typical size |
|---|---|---|---|---|---|
| 5.02 Directors and officers: departures, appointments, pay | 39,174 | −0.1% | 48% | +0.7% | ±1.4% |
Across every company in the move-odds universe, measured from the close before the filing. Every 8-K item ranked →
Appfolio: every quarter → Live insider trades →
Prices are daily closes; filings and trades are as filed with the SEC (Form 4 within two business days of the trade, 8-K within four of the event). Moves after a mark are the stock's close-to-close change and the same for SPY; they describe the record, not what the next one will do. Not investment advice.