Filing Flows › American Rebel Holdings (AREB) › Q2 2025
American Rebel Holdings (AREB) Q2 2025 earnings results (second quarter 2025)
10-Q filed Aug 13, 2025
American Rebel Holdings (AREB) reported revenue of $2.8M for the second quarter 2025 (Q2 2025), -13% from a year earlier and +13% from the quarter before. Operating margin was -147.7%, net loss $18.1M (638.1% of revenue).
American Rebel Holdings, Q2 2025: revenue $2.8M (-13% year over year), operating margin -147.7%, net loss $18.1M, operating cash flow −$2.8M. The chart follows the revenue to costs, profit and cash.
| Q2 2025 | Amount | Q/Q | Y/Y |
|---|---|---|---|
| Revenue | $2.8M | +13% | -13% |
| Operating profit | −$4.2M | — | — |
| Net earnings | −$18.1M | — | — |
| Operating cash flow | −$2.8M | — | — |
What changed
Revenue was $2.8M in Q2 2025, down 13% year over year and up 13% from the previous quarter.
Operating costs exceeded revenue by $4.2M, an operating margin of -147.7%. The fastest-growing cost line was Sales & marketing (+224%). The quarter ended with a net loss of $18.1M, wider than the previous quarter's $5.1M loss. Net interest and other expense of $13.9M was the main reason.
Operating cash flow was −$2.8M. Non-cash charges added back $164K of share-based compensation. Working capital and other items added $15.2M. Capital expenditures of $40K exceeded it, leaving free cash flow of −$2.9M.
Questions
What was American Rebel Holdings' revenue in the second quarter 2025?
American Rebel Holdings (AREB) reported revenue of $2.8M for the second quarter 2025 (Q2 2025), -13% from a year earlier and +13% from the quarter before.
Was American Rebel Holdings profitable in the second quarter 2025?
Operating loss was $4.2M (-147.7% of revenue) and net loss $18.1M.