Filing Flows › American Rebel Holdings (AREB) › Q1 2025
American Rebel Holdings (AREB) Q1 2025 earnings results (first quarter 2025)
10-Q filed May 15, 2025
American Rebel Holdings (AREB) reported revenue of $2.5M for the first quarter 2025 (Q1 2025), -38% from a year earlier and +41% from the quarter before. Operating margin was -118.1%, net loss $5.1M (201.5% of revenue).
American Rebel Holdings, Q1 2025: revenue $2.5M (-38% year over year), operating margin -118.1%, net loss $5.1M, operating cash flow −$546K. The chart follows the revenue to costs, profit and cash.
| Q1 2025 | Amount | Q/Q | Y/Y |
|---|---|---|---|
| Revenue | $2.5M | +41% | -38% |
| Operating profit | −$3.0M | — | — |
| Net earnings | −$5.1M | — | — |
| Operating cash flow | −$546K | — | — |
What changed
Revenue was $2.5M in Q1 2025, down 38% year over year and up 41% from the previous quarter.
Gross margin was 11.5%, down 9.3 points from a year earlier. Operating costs exceeded revenue by $3.0M, an operating margin of -118.1%. Operating expenses grew 4% against a revenue fall of 38%. The fastest-growing cost line was Sales & marketing (+162%). The quarter ended with a net loss of $5.1M, narrower than the previous quarter's $7.9M loss.
Operating cash flow was −$546K. Non-cash charges added back $129K of depreciation and amortization and $164K of share-based compensation. Working capital and other items added $4.2M. Capital expenditures of $2K exceeded it, leaving free cash flow of −$549K.
Questions
What was American Rebel Holdings' revenue in the first quarter 2025?
American Rebel Holdings (AREB) reported revenue of $2.5M for the first quarter 2025 (Q1 2025), -38% from a year earlier and +41% from the quarter before.
Was American Rebel Holdings profitable in the first quarter 2025?
Operating loss was $3.0M (-118.1% of revenue) and net loss $5.1M.