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American Rebel Holdings (AREB) Q4 2024 earnings results (fourth quarter 2024)

10-K filed Apr 9, 2025

American Rebel Holdings (AREB) reported revenue of $1.8M for the fourth quarter 2024 (Q4 2024), -61% from a year earlier and -24% from the quarter before. Operating margin was -277.8%, net loss $7.9M (443.1% of revenue).

Revenue$1.8M
Year over year-61%
Quarter over quarter-24%
Operating margin-277.8%
Net earnings−$7.9M

American Rebel Holdings, Q4 2024: revenue $1.8M (-61% year over year), operating margin -277.8%, net loss $7.9M, operating cash flow −$1.9M. The chart follows the revenue to costs, profit and cash.

Q4 2024AmountQ/QY/Y
Revenue$1.8M-24%-61%
Operating profit−$5.0M——
Net earnings−$7.9M——
Operating cash flow−$1.9M——

What changed

Revenue was $1.8M in Q4 2024, down 61% year over year and down 24% from the previous quarter.

Operating costs exceeded revenue by $5.0M, an operating margin of -277.8%. Total costs fell 22% while revenue fell 61%. The fastest-growing cost line was Sales & marketing (+210%). The quarter ended with a net loss of $7.9M, wider than the previous quarter's $1.7M loss.

Operating cash flow was −$1.9M. Non-cash charges added back $130K of depreciation and amortization and $164K of share-based compensation. Working capital and other items added $5.7M.

Questions

What was American Rebel Holdings' revenue in the fourth quarter 2024?

American Rebel Holdings (AREB) reported revenue of $1.8M for the fourth quarter 2024 (Q4 2024), -61% from a year earlier and -24% from the quarter before.

Was American Rebel Holdings profitable in the fourth quarter 2024?

Operating loss was $5.0M (-277.8% of revenue) and net loss $7.9M.

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Source: American Rebel Holdings 10-K on SEC EDGAR.