Filing Flows › Bally's (BALY) › How it makes money
How Bally's (BALY) makes money
Bally's (BALY) made $792M of revenue in the second quarter 2026 (Q2 2026), +42% from a year earlier. Gaming brought in $608M (77%); Non-gaming brought in $184M (23%).
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Gaming | $608M | 76.7% | +3% | +9% |
| Non-gaming | $184M | 23.3% | +12% | — |
| ↳ Technology Services | $62.1M | 7.8% | +5% | — |
| ↳ Retail, entertainment and other | $47.5M | 6.0% | +20% | +95% |
| ↳ Food and beverage | $36.6M | 4.6% | +9% | +5% |
| ↳ Hotel | $33.6M | 4.2% | +13% | -0.4% |
| ↳ License | $4.5M | 0.6% | +50% | -36% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $792M | 100.0% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $792M | +20% |
| Q1 2026 | $756M | — |
| Q4 2025 | $746M | +29% |
| Q3 2025 | $664M | +5% |
| Q2 2025 | $658M | +6% |
| Q4 2024 | $580M | -5% |
From Bally's 10-Q filed Aug 14, 2026 (on EDGAR).
Questions
How does Bally's make money?
Bally's (BALY) made $792M of revenue in the second quarter 2026 (Q2 2026), +42% from a year earlier. Gaming brought in $608M (77%); Non-gaming brought in $184M (23%).
What is Bally's biggest business?
Gaming: $608M in the second quarter 2026, 77% of revenue, +9% from a year earlier.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.