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Bread Financial Holdings stock timeline
A year of the price with every insider trade, planned sale, earnings report and material 8-K marked
252 sessions+61.4% to $101.83
Bread Financial Holdings (BFH) stock rose 61% over the last 252 sessions, to $101.83. On the way it reported 0 quarters, its insiders filed 4 open-market trades and 1 Form 144 notice of planned sales, and the company filed 4 material 8-Ks. Each is marked on the price and listed with what the stock did next.
Each mark, and what followed
| Date | Kind | What | Next session | 5 sessions | 21 sessions |
|---|---|---|---|---|---|
| Oct 28, 2026 | Insider buy | Fawcett John J. bought $314K | +2.1% (+1.7% vs SPY) | +3.5% (+5.5% vs SPY) | — |
| Sep 8, 2026 | 8-K | Material definitive agreement | −0.7% (−0.3% vs SPY) | −0.5% (+0.6% vs SPY) | −10.3% (−12.0% vs SPY) |
| Jul 28, 2026 | Form 144 | Form 144: Praniti Lakhwara plans to sell $297K | +1.6% (+1.3% vs SPY) | +4.3% (+1.8% vs SPY) | +1.4% (−2.2% vs SPY) |
| Jul 28, 2026 | Insider sale | Lakhwara Praniti sold $297K | +1.6% (+1.3% vs SPY) | +4.3% (+1.8% vs SPY) | +1.4% (−2.2% vs SPY) |
| Jul 14, 2026 | 8-K | Directors and officers: departures, appointments, pay | +1.3% (+1.0% vs SPY) | +2.3% (+3.3% vs SPY) | +10.6% (+7.8% vs SPY) |
| May 21, 2026 | Insider buy | Fawcett John J. bought $60K | −2.2% (−2.4% vs SPY) | +0.9% (−0.9% vs SPY) | +17.0% (+16.3% vs SPY) |
| Apr 24, 2026 | Insider sale | Ballou Roger H sold $875K | −6.7% (−7.5% vs SPY) | −8.3% (−9.7% vs SPY) | −6.2% (−11.3% vs SPY) |
| Feb 18, 2026 | 8-K | Material definitive agreement | +1.7% (+1.2% vs SPY) | −2.2% (−2.9% vs SPY) | −2.3% (+0.9% vs SPY) |
| Nov 6, 2025 | 8-K | Material definitive agreement | −0.1% (−0.2% vs SPY) | −2.9% (−3.1% vs SPY) | +13.0% (+11.0% vs SPY) |
Insiders’ record here
In the year on the chart, Bread Financial Holdings' insiders reported 2 open-market buys ($375K) and 2 sales ($1.2M). Of the 3 old enough to score, 2 were followed by the stock doing what the trade implied over the next 63 sessions (beating SPY after a buy, lagging it after a sale); the median excess return after a buy was +20.4% and after a sale +19.6%.
Across the whole universe (19,782 scored trades), insider buys beat the market 46% of the time and sales were followed by a lagging stock 61% of the time; buys of $1M or more 39%. Every pattern →
What this kind of 8-K usually did
| Item | 8-Ks | Next session, median | Up next session | 21 sessions, median | Typical size |
|---|---|---|---|---|---|
| 1.01 Material definitive agreement | 23,525 | 0.0% | 51% | +1.0% | ±1.4% |
| 2.03 New debt or off-balance-sheet obligation | 13,268 | 0.0% | 50% | +1.2% | ±1.3% |
| 1.02 Termination of a material agreement | 2,368 | 0.0% | 51% | +1.1% | ±1.5% |
| 5.02 Directors and officers: departures, appointments, pay | 39,174 | −0.1% | 48% | +0.7% | ±1.4% |
Across every company in the move-odds universe, measured from the close before the filing. Every 8-K item ranked →
Bread Financial Holdings: every quarter → Live insider trades →
Prices are daily closes; filings and trades are as filed with the SEC (Form 4 within two business days of the trade, 8-K within four of the event). Moves after a mark are the stock's close-to-close change and the same for SPY; they describe the record, not what the next one will do. Not investment advice.