Filing Flows

Filing Flows › Maplebear (CART) › How it makes money

How Maplebear (CART) makes money

Maplebear (CART) made $1.1B of revenue in the third quarter 2026 (Q3 2026), +17% from a year earlier. Transaction brought in $764M (70%); Advertising and other brought in $331M (30%). Of every dollar of revenue, 72¢ was left as gross profit, 16¢ was left as operating profit, 13¢ was left as net earnings.

Drawing the Sankey…

Maplebear revenue by segment, Q3 2026Maplebear revenue by segment, Q3 2026Transaction$764MAdvertising and other$331M
Maplebear: revenue by line, Q1 2025 to Q3 2026Maplebear: revenue by line, Q1 2025 to Q3 2026TransactionAdvertising and otherTransaction: $764M latest$764MAdvertising and other: $331M latest$331MQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Transaction went from 72% of revenue in Q1 2025 to 70% in Q3 2026, the largest shift in the mix.
Maplebear revenue by quarterMaplebear revenue by quarter$897MQ1 2025$914MQ2 2025$939MQ3 2025$992MQ4 2025$1.0BQ1 2026$1.0BQ2 2026$1.1BQ3 2026
Maplebear: where each dollar of revenue goesMaplebear: where each dollar of revenue goesCost of revenue28¢Gross profit72¢Operating expenses56¢Operating profit16¢Income tax3¢Net earnings13¢Operating cash flow29¢Free cash flow28¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Transaction$764M69.8%+2%+14%
Advertising and other$331M30.2%+11%+23%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$1.1B100.0%
Cost of revenue$309M28.2%
Gross profit$786M71.8%
Operating expenses$612M55.9%
Operating profit$174M15.9%
Income tax$34.0M3.1%
Net earnings$147M13.4%
Operating cash flow$323M29.5%
Free cash flow$306M27.9%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$1.1B+17%
Q2 2026$1.0B+14%
Q1 2026$1.0B+14%
Q4 2025$992M+12%
Q3 2025$939M+10%
Q2 2025$914M+11%
Q1 2025$897M+9%

From Maplebear's 10-Q filed Nov 5, 2026 (on EDGAR).

Questions

How does Maplebear make money?

Maplebear (CART) made $1.1B of revenue in the third quarter 2026 (Q3 2026), +17% from a year earlier. Transaction brought in $764M (70%); Advertising and other brought in $331M (30%). Of every dollar of revenue, 72¢ was left as gross profit, 16¢ was left as operating profit, 13¢ was left as net earnings.

What is Maplebear's biggest business?

Transaction: $764M in the third quarter 2026, 70% of revenue, +14% from a year earlier.

What is Maplebear's profit margin?

Net earnings were $147M, 13.4% of revenue, in the third quarter 2026; the operating margin was 15.9%.

Open the interactive view →

Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.