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Traeger (COOK) guidance and outlook

Traeger (COOK) raised some and lowered other parts of its guidance on Nov 4, 2026: Revenue $440M–$460M for FY2026; Gross margin 40%–41% for FY2026; EBITDA $59.0M–$65.0M for FY2026; Free cash flow $30.0M for FY2026. Traeger's 10-Q filed Nov 5, 2026 makes 23 forward-looking statements.

Guidance and outlook

Latest guidance

From the earnings release filed Nov 4, 2026 (8-K on EDGAR).

Forward-looking statements, 10-Q filed Nov 5, 2026

• In May 2025, we commenced Project Gravity, a multi-phase strategic optimization plan designed to simplify our operating model, sharpen our channel strategy, and build a structurally more profitable business.
• We have also identified additional value capture opportunities within Phase 2 around SKU rationalization and pricing – including exiting lower-margin SKUs and simplifying our product architecture – which are expected to drive an incremental $6 million to $12 million of run-rate value, with the majority of that benefit realized in fiscal years 2027 and 2028.
• We realized approximately $20 million of Project Gravity savings in fiscal year 2025 and estimate that we will realize approximately $30 million of savings in fiscal year 2026, with the remaining benefits expected to be realized in fiscal year 2027 and thereafter.
• We also directly engage with our current and target customers by sponsoring and participating in a variety of events, including live shows, outdoor festivals, rodeos, music and film festivals, barbecue competitions, fishing tournaments, and retailer events.
• We currently offer ten series of grills – Westwood, Woodridge, Ironwood, Timberline, Pro (with and without WiFIRE), Flatrock, and Irontop – as well as a selection of smaller, portable grills within our Portable Series and a special Club Lineup through targeted channels.
• As part of Project Gravity, we largely exited our Traeger-operated DTC business by redirecting consumers from Traeger.com to our retail partners’ websites, aligning our distribution model with our retail-focused strategy.
• We believe that our financial condition and results of operations have been, and will continue to be, affected by a number of factors that present significant opportunities for us but also pose risks and challenges, including those below and in Part I, Item 1A.
• We believe there is significant uncertainty regarding how macroeconomic conditions, including as a result of tariffs, sustained high levels of inflation and higher interest rates, will impact consumer demand for durable goods.
• During the three months ended March 31, 2026, we recognized a loss recovery of $15.6 million related to expected tariff refunds submitted and accepted by U.S.
• For example, as part of Project Gravity, our previously announced multi-step strategic optimization plan, we have conducted a reduction in force and centralized our MEATER business into our Salt Lake City infrastructure to reduce overhead and drive organizational efficiency.
• We expect continued cost savings to improve operating results in the long term, but given the uncertainty of the macroeconomic environment in the near term, including as a result of tariffs, there can be no assurance regarding the outcome of our continuing efforts to help mitigate the effects of these conditions on our business.
• We will continue to monitor and, if necessary, take additional action to mitigate the effects of the macroeconomic environment on our business.

Traeger's latest quarter

Questions

Did Traeger raise or lower its guidance?

Traeger (COOK) raised some and lowered other parts of its guidance on Nov 4, 2026: Revenue $440M–$460M for FY2026; Gross margin 40%–41% for FY2026; EBITDA $59.0M–$65.0M for FY2026; Free cash flow $30.0M for FY2026.

What does Traeger expect?

In May 2025, we commenced Project Gravity, a multi-phase strategic optimization plan designed to simplify our operating model, sharpen our channel strategy, and build a structurally more profitable business. We have also identified additional value capture opportunities within Phase 2 around SKU rationalization and pricing – including exiting lower-margin SKUs and simplifying our product architecture – which are expected to drive an incremental $6 million to $12 million of run-rate value, with the majority of that benefit realized in fiscal years 2027 and 2028. We realized approximately $20 mi

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.