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Cricut (CRCT) guidance and outlook
Cricut's 10-Q filed Nov 4, 2026 makes 21 forward-looking statements.
Guidance and outlook
Forward-looking statements, 10-Q filed Nov 4, 2026
- Our software is cloud-based, meaning that users can access and work on their projects anywhere, at any time, across desktops or mobile devices.
- We enable our users to be inspired, to create and share projects with the Cricut community and to follow others doing the same.
- On our platform, users can find inspiration, purchase or upload content like fonts and images, use customizable user templates, design a project from scratch or find a vast array of ready-to-make projects.
- In addition, our AI functionality within our app enables users to generate unique, cut-ready images from text or image prompts for personalized crafting projects like stickers, decals, and more.
- Users can leverage the full power of our platform by using our connected machines together with our free design apps, in-app purchases and subscription offerings to design and complete projects.
- All users can access a select number of free images, fonts and projects from our design apps or upload their own.
- In addition, we offer a wider selection of images, fonts and projects for purchase à la carte, including licensed content from partners with well-known brands and characters, like major motion picture studios.
- Creating projects drives repeat purchases of Cricut products for years after a user first buys a connected machine bundle, demonstrating a growing customer lifetime value through ongoing engagement with our platform.
- Our partners include Amazon, Hobby Lobby, Michaels, Target, Walmart and many others.
- As we continue to grow internationally, we expect we may experience seasonality in additional markets, which may differ from the seasonality experienced in the United States.
- We define Active Users as registered users of at least one registered connected machine who have utilized their connected machine to create a project in the last 365 days.
- We define 90-Day Engaged Users as registered users of at least one registered connected machine who have utilized their connected machine to create a project in the last 90 days.
Cricut's latest quarter
Cricut, Q3 2026: revenue $189M (+11% year over year), operating margin 18.0%, net earnings $27.8M, operating cash flow $23.7M. The chart follows the revenue to costs, profit and cash.
Questions
What does Cricut expect?
Our software is cloud-based, meaning that users can access and work on their projects anywhere, at any time, across desktops or mobile devices. We enable our users to be inspired, to create and share projects with the Cricut community and to follow others doing the same. On our platform, users can find inspiration, purchase or upload content like fonts and images, use customizable user templates, design a project from scratch or find a vast array of ready-to-make projects.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.