Filing Flows › Cricut (CRCT) › How it makes money
How Cricut (CRCT) makes money
Cricut (CRCT) made $189M of revenue in the third quarter 2026 (Q3 2026), +11% from a year earlier. Products brought in $103M (54%); Platform brought in $85.9M (46%). Of every dollar of revenue, 58¢ was left as gross profit, 18¢ was left as operating profit, 15¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Products | $103M | 54.5% | +44% | +17% |
| Platform | $85.9M | 45.5% | +1% | +4% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $189M | 100.0% |
| Cost of revenue | $79.7M | 42.3% |
| Gross profit | $109M | 57.7% |
| Operating expenses | $75.0M | 39.8% |
| Operating profit | $33.9M | 18.0% |
| Income tax | $8.5M | 4.5% |
| Net earnings | $27.8M | 14.8% |
| Operating cash flow | $23.7M | 12.6% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $189M | +11% |
| Q2 2026 | $156M | -9% |
| Q1 2026 | $159M | -2% |
| Q4 2025 | $204M | -3% |
| Q3 2025 | $170M | +2% |
| Q2 2025 | $172M | +2% |
| Q1 2025 | $163M | -3% |
From Cricut's 10-Q filed Nov 4, 2026 (on EDGAR).
Questions
How does Cricut make money?
Cricut (CRCT) made $189M of revenue in the third quarter 2026 (Q3 2026), +11% from a year earlier. Products brought in $103M (54%); Platform brought in $85.9M (46%). Of every dollar of revenue, 58¢ was left as gross profit, 18¢ was left as operating profit, 15¢ was left as net earnings.
What is Cricut's biggest business?
Products: $103M in the third quarter 2026, 54% of revenue, +17% from a year earlier.
What is Cricut's profit margin?
Net earnings were $27.8M, 14.8% of revenue, in the third quarter 2026; the operating margin was 18.0%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.