Filing Flows › Companies › Criteo S.A. › Analysis traps
Criteo S.A. (CRTO): analysis traps
Where its figures could mislead a reader, and what to check before taking them at face value · Data: Q3 2026, to Sep 30, 2026, filed Nov 4, 2026; rules v1.1
Criteo S.A. (CRTO): 0 rules of 10 triggered on the filings to Sep 30, 2026. 1 to review; 3 with insufficient data; 2 not applicable. Each is a question to verify, with the normal explanation that would produce the same figures.
Check these first
A precise DCF value = the true value To review · confidence high
The DCF's point value is 13.60 a share (price 15.42); 108% of it is the terminal value, a number about years no one has seen. Moving operating margin by ±3 pts alone takes it from 7.15 to 20.04; across every method the research ran the range is -79 to 241. The value is a range; the decimals are not information.
Innocent reading: A stable, mature business with a narrow range of outcomes, where the point value is a fair summary.
Every rule
A01 FCF growth = the business improved Not triggered confidence medium
Free cash flow rose $28M to $208M; working capital and lower capex explain 0% of it, so most of the gain is in operating cash flow itself.
The figures and how they are read
| Fiscal year before | FY2024 |
| Fiscal year | FY2025 |
| Operating cash flow, year before | $258M |
| Operating cash flow | $311M |
| Capex, year before | $78M |
| Capex | $103M |
| Free cash flow, year before | $180M |
| Free cash flow | $208M |
| Change in FCF | $28M |
| Change in capex | $25M |
| Working capital: change in its cash contribution | −$8M |
| Of which: capex cut | 0.00 |
| Of which: working capital released | 0.00 |
| Share of the increase that need not repeat | +0.0% |
| Operating cash flow before working capital: change | 60867000.00 |
FCF = operating cash flow − cash capex; ΔFCF = ΔOCF − ΔCapEx; the working-capital part is the change in the cash-bridge items (receivables, inventory, payables, accruals), with the sign of the cash flow statement
Source: FY2025 (cash flow statement, fiscal year) · FY2024 (cash flow statement, fiscal year before)
A07 Stock compensation added back = no economic cost Not triggered confidence high
Stock compensation is 3.0% of revenue: small enough that adding it back changes little.
The figures and how they are read
| Fiscal year | FY2025 |
| Stock compensation | $58M |
| Revenue | $1.9B |
| SBC / revenue | +3.0% |
| Buybacks | $152M |
| Buybacks / SBC | 2.6 |
| Diluted shares, year before | 58.6M shares |
| Diluted shares | 54.8M shares |
| Diluted shares: change | -6.5% |
SBC / revenue from the cash flow statement's add-back; the diluted weighted share count year over year; buybacks from the financing section
Source: FY2025 (stock compensation, buybacks and the diluted share count, fiscal year)
B02 Receivables growing = future cash is certain Insufficient data
no quarter a year earlier to compare the last two quarters with
B08 Adjusted profit = economic profit Insufficient data
no reconciliation table read from the releases yet and fewer than three quarters with both an adjusted and a GAAP EPS
C02 Low net debt = no refinancing risk Insufficient data
no debt figure could be read from the balance sheet (the filing may tag it in other lines)
D03 EPS growth = profit growth Not triggered confidence high
EPS fell 84% and net income fell 85% in Q3 2026; the share count fell 7.4%: EPS growth follows profit growth.
The figures and how they are read
| Quarter | Q3 2026 |
| Quarter before | Q3 2025 |
| EPS, year before | $0.70 |
| EPS | $0.11 |
| Net income, year before | $38M |
| Net income | $6M |
| Diluted shares, year before | 53.8M shares |
| Diluted shares | 49.8M shares |
| EPS growth | -84.1% |
| Net income growth | -85.2% |
| Diluted shares: change | -7.4% |
| eps from profit | -$0.60 |
| eps from share count | $0.01 |
EPS and net income against the same quarter a year earlier; the EPS bridge attributes the change to profit first, then to the share count (the order is fixed and disclosed)
Source: Q3 2026 (net income, diluted shares, EPS) · Q3 2025 (the same quarter a year earlier)
E02 Low P/E at a cyclical peak = undervalued Not triggered confidence medium
Net income of $73M is not at a cyclical high against the last eight years (median $91M, best $145M): the P/E of 10.5× is on a normal year.
The figures and how they are read
| market value | $768M |
| net income ttm | $73M |
| pe ttm | 10.50 |
| net income median fy | $91M |
| pe mid cycle | 8.50 |
| net income peak fy | $145M |
| years | FY2018 / 89.0; FY2019 / 91.0; FY2020 / 72.0; FY2021 / 134.0; FY2022 / 9.0; FY2023 / 53.0; FY2024 / 112.0; FY2025 / 145.0 |
| down years in window | 2 |
P/E on the trailing twelve months' net income against the P/E on the median net income of the last eight fiscal years (a mid-cycle stand-in); 'at a peak' = this year's profit at or above 90% of the best year and at least 1.3× the median
Source: Q3 2026 (net income, trailing twelve months)
E07 A precise DCF value = the true value To review confidence high
The DCF's point value is 13.60 a share (price 15.42); 108% of it is the terminal value, a number about years no one has seen. Moving operating margin by ±3 pts alone takes it from 7.15 to 20.04; across every method the research ran the range is -79 to 241. The value is a range; the decimals are not information.
The figures and how they are read
| dcf value | 13.60 |
| price | 15.42 |
| terminal value share | +107.6% |
| swing by input | Operating margin / ±3 pts / 7.15 / 20.04; WACC / ±1 pt / 12.14 / 15.56; Revenue growth (each year) / ±5 pts / 12.12 / 15.44; Capex (share of revenue) / ±1 pt / 12.39 / 14.81 |
| range all methods | -79.24; 241.18 |
the DCF's point value against the share of it that is the terminal value and the value at each input moved by one step (growth ±5 pts, WACC ±1 pt, margin ±3 pts …); the range across every method the research ran
Source: 2026-11-08 (valuation research)
What would explain it innocently
- A stable, mature business with a narrow range of outcomes, where the point value is a fair summary
- The inputs that matter most are themselves well known (a regulated return, a long contract)
What to look for in the filing
- Which input you believe differs from the research's and why
- What the price implies for growth (the reverse DCF on the fair-value page)
What would show the trap does not apply
- The DCF's value is robust to the terminal growth and discount rate (the range's low end is still above the price)
- The company's cash flows over the next three years track the DCF's early years
Look again: next filing.
J06 A bank's low P/E and high profit = safe Not applicable
not a bank
J08 A REIT's low net income = the dividend is unsafe Not applicable
not a REIT
What the statuses mean
Triggered: the filings show the pattern; read the normal explanations and the missing evidence before concluding anything. To review: one quarter or a weak signal; a reader's judgement, not a pattern. Not triggered: the pattern is absent on these figures. Insufficient data: the filings read so far do not hold what the rule needs; this is not a clean bill. Not applicable: the rule is not meant for this kind of company (a bank's working capital, a loss-making quarter's EPS growth). Out of date: the latest filing is more than fifteen months old.
Severity is what the pattern could mean for cash, value or solvency; confidence is how reliable the inputs and the reading are. The two are kept apart.
Record a view
A reader's judgement, grounds, what would change it and the next review; kept in the browser (needs JavaScript).
Every rule and the companies it triggers on → Criteo S.A.: cash flow →
Each rule reads the company's own filings by a fixed formula and says what would explain the same figures innocently. A triggered rule is a question to verify, not a finding of manipulation, and not a view on the stock. Missing data is shown as missing, never as clear. Not investment advice.