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How Direct Digital Holdings (DRCT) makes money

Direct Digital Holdings (DRCT) made $7.8M of revenue in the second quarter 2026 (Q2 2026), -23% from a year earlier.

Drawing the Sankey…

Direct Digital Holdings: revenue by line, Q4 2024 to Q4 2025Direct Digital Holdings: revenue by line, Q4 2024 to Q4 2025Buy-side advertisingSell-side advertisingBuy-side advertising: $8.2M latest$8.2MSell-side advertising: $182K latestQ4 2024Q1 2025Q2 2025Q3 2025Q4 2025
Sell-side advertising went from 29% of revenue in Q4 2024 to 2% in Q4 2025, the largest shift in the mix.
Direct Digital Holdings revenue by quarterDirect Digital Holdings revenue by quarter$9.1MQ4 2024$8.2MQ1 2025$10.1MQ2 2025$8.0MQ3 2025$8.4MQ4 2025$6.7MQ1 2026$7.8MQ2 2026

Where each dollar of revenue goes

LineQ2 2026% of revenue
Revenue$7.8M100.0%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 2026$7.8M-23%
Q1 2026$6.7M-18%
Q4 2025$8.4M-7%
Q3 2025$8.0M-12%
Q2 2025$10.1M-54%
Q1 2025$8.2M-63%
Q4 2024$9.1M-78%

From Direct Digital Holdings' 10-Q filed Aug 14, 2026 (on EDGAR).

Questions

How does Direct Digital Holdings make money?

Direct Digital Holdings (DRCT) made $7.8M of revenue in the second quarter 2026 (Q2 2026), -23% from a year earlier.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.