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How Fitlife Brands (FTLF) makes money

Fitlife Brands (FTLF) made $26.5M of revenue in the second quarter 2026 (Q2 2026). Irwin brought in $14.1M (53%); Legacy FitLife brought in $12.4M (47%). Of every dollar of revenue, 37¢ was left as gross profit, 13¢ was left as operating profit, 7¢ was left as net earnings.

Drawing the Sankey…

Fitlife Brands revenue by segment, Q2 2026Fitlife Brands revenue by segment, Q2 2026Irwin$14.1MLegacy FitLife$12.4M
Fitlife Brands: revenue by line, Q3 2025 to Q2 2026Fitlife Brands: revenue by line, Q3 2025 to Q2 2026Legacy FitLifeIrwinMuscle PharmLegacy FitLife: $12.4M latest$12.4MIrwin: $14.1M latest$14.1MMuscle Pharm: $0 latestQ3 2025Q1 2026Q2 2026
Irwin went from 29% of revenue in Q3 2025 to 53% in Q2 2026, the largest shift in the mix.
Fitlife Brands revenue by quarterFitlife Brands revenue by quarter$15.0MQ4 2024$15.9MQ1 2025$16.1MQ2 2025$23.5MQ3 2025$25.9MQ4 2025$25.3MQ1 2026$26.5MQ2 2026
Fitlife Brands: where each dollar of revenue goesFitlife Brands: where each dollar of revenue goesCost of revenue63¢Gross profit37¢Operating expenses24¢Operating profit13¢Income tax3¢Net earnings7¢Operating cash flow14¢

Revenue by segment, Q2 2026

SegmentRevenueShareQ/QY/Y
Irwin$14.1M53.2%+10%—
Legacy FitLife$12.4M46.8%-0.5%—

Where each dollar of revenue goes

LineQ2 2026% of revenue
Revenue$26.5M100.0%
Cost of revenue$16.7M63.0%
Gross profit$9.8M37.0%
Operating expenses$6.5M24.3%
Operating profit$3.4M12.6%
Income tax$734K2.8%
Net earnings$1.9M7.3%
Operating cash flow$3.6M13.7%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 2026$26.5M+65%
Q1 2026$25.3M+59%
Q4 2025$25.9M+73%
Q3 2025$23.5M+47%
Q2 2025$16.1M-5%
Q1 2025$15.9M-4%
Q4 2024$15.0M+13%

From Fitlife Brands' 10-Q filed Aug 13, 2026 (on EDGAR).

Questions

How does Fitlife Brands make money?

Fitlife Brands (FTLF) made $26.5M of revenue in the second quarter 2026 (Q2 2026). Irwin brought in $14.1M (53%); Legacy FitLife brought in $12.4M (47%). Of every dollar of revenue, 37¢ was left as gross profit, 13¢ was left as operating profit, 7¢ was left as net earnings.

What is Fitlife Brands' biggest business?

Irwin: $14.1M in the second quarter 2026, 53% of revenue.

What is Fitlife Brands' profit margin?

Net earnings were $1.9M, 7.3% of revenue, in the second quarter 2026; the operating margin was 12.6%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.