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How Alphabet (GOOGL) makes money

Alphabet (GOOGL) made $127.4B of revenue in the third quarter 2026 (Q3 2026), +24% from a year earlier. Google Services brought in $96.3B (76%); Google Cloud brought in $30.7B (24%); Other Bets brought in $372M (0%). Of every dollar of revenue, 32¢ was left as operating profit, 21¢ was left as net earnings.

Drawing the Sankey…

Alphabet revenue by segment, Q3 2026Alphabet revenue by segment, Q3 2026Google Services$96.3BGoogle Cloud$30.7BOther Bets$372M
Alphabet: revenue by line, Q1 2025 to Q3 2026Alphabet: revenue by line, Q1 2025 to Q3 2026Google ServicesGoogle CloudOther BetsGoogle Services: $96.3B latest$96.3BGoogle Cloud: $30.7B latest$30.7BOther Bets: $372M latestQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Google Cloud went from 14% of revenue in Q1 2025 to 24% in Q3 2026, the largest shift in the mix.
Alphabet revenue by quarterAlphabet revenue by quarter$90.2BQ1 2025$96.4BQ2 2025$102.3BQ3 2025$113.8BQ4 2025$109.9BQ1 2026$119.8BQ2 2026$127.6BQ3 2026
Alphabet: where each dollar of revenue goesAlphabet: where each dollar of revenue goesOperating profit32¢Income tax5¢Net earnings21¢Operating cash flow33¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Google Services$96.3B75.6%+2%+11%
Google Cloud$30.7B24.1%+24%+103%
Other Bets$372M0.3%-3%+8%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$127.4B100.0%
Operating profit$40.6B31.9%
Income tax$5.9B4.6%
Net earnings$26.5B20.8%
Operating cash flow$42.3B33.2%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$127.6B+25%
Q2 2026$119.8B+24%
Q1 2026$109.9B+22%
Q4 2025$113.8B+18%
Q3 2025$102.3B+16%
Q2 2025$96.4B+14%
Q1 2025$90.2B+12%

From Alphabet's 10-Q filed Oct 29, 2026 (on EDGAR).

Questions

How does Alphabet make money?

Alphabet (GOOGL) made $127.4B of revenue in the third quarter 2026 (Q3 2026), +24% from a year earlier. Google Services brought in $96.3B (76%); Google Cloud brought in $30.7B (24%); Other Bets brought in $372M (0%). Of every dollar of revenue, 32¢ was left as operating profit, 21¢ was left as net earnings.

What is Alphabet's biggest business?

Google Services: $96.3B in the third quarter 2026, 76% of revenue, +11% from a year earlier.

What is Alphabet's profit margin?

Net earnings were $26.5B, 20.8% of revenue, in the third quarter 2026; the operating margin was 31.9%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.