Filing Flows › Honest Company (HNST) › How it makes money
How Honest Company (HNST) makes money
Honest Company (HNST) made $84.6M of revenue in the third quarter 2026 (Q3 2026), -9% from a year earlier. Wipes brought in $38.6M (46%); Personal Care and Other brought in $23.5M (28%); Diapers brought in $17.2M (20%). Of every dollar of revenue, 45¢ was left as gross profit, 1¢ was left as operating profit, 108¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Wipes | $38.6M | 45.6% | -2% | +27% |
| Personal Care and Other | $23.5M | 27.7% | +14% | +17% |
| Diapers | $17.2M | 20.3% | -15% | -22% |
| Honest.com, Apparel and Canada | $5.3M | 6.3% | +72% | -73% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $84.6M | 100.0% |
| Cost of revenue | $46.5M | 55.0% |
| Gross profit | $38.1M | 45.0% |
| Operating expenses | $36.9M | 43.6% |
| Operating profit | $1.2M | 1.4% |
| Net earnings | $91.3M | 107.9% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $84.6M | -9% |
| Q2 2026 | $83.3M | -11% |
| Q1 2026 | $78.1M | -20% |
| Q4 2025 | $88.0M | -12% |
| Q3 2025 | $92.6M | -7% |
| Q2 2025 | $93.5M | +0.4% |
| Q1 2025 | $97.2M | +13% |
From Honest Company's 10-Q filed Nov 5, 2026 (on EDGAR).
Questions
How does Honest Company make money?
Honest Company (HNST) made $84.6M of revenue in the third quarter 2026 (Q3 2026), -9% from a year earlier. Wipes brought in $38.6M (46%); Personal Care and Other brought in $23.5M (28%); Diapers brought in $17.2M (20%). Of every dollar of revenue, 45¢ was left as gross profit, 1¢ was left as operating profit, 108¢ was left as net earnings.
What is Honest Company's biggest business?
Wipes: $38.6M in the third quarter 2026, 46% of revenue, +27% from a year earlier.
What is Honest Company's profit margin?
Net earnings were $91.3M, 107.9% of revenue, in the third quarter 2026; the operating margin was 1.4%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.