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Harley-Davidson stock timeline
A year of the price with every insider trade, planned sale, earnings report and material 8-K marked
252 sessions+34.3% to $32.66
Harley-Davidson (HOG) stock rose 34% over the last 252 sessions, to $32.66. On the way it reported 4 quarters, its insiders filed 10 open-market trades and 4 Form 144 notices of planned sales, and the company filed 7 material 8-Ks. Each is marked on the price and listed with what the stock did next.
Each mark, and what followed
| Date | Kind | What | Next session | 5 sessions | 21 sessions |
|---|---|---|---|---|---|
| Oct 29, 2026 | 8-K | Directors and officers: departures, appointments, pay | +2.7% (+3.1% vs SPY) | +15.9% (+16.6% vs SPY) | — |
| Oct 29, 2026 | Earnings | Earnings: missed the EPS estimate by -15.6% | +2.7% (+3.1% vs SPY) | +15.9% (+16.6% vs SPY) | — |
| Sep 1, 2026 | Form 144 | Form 144: Jonathan R Root plans to sell $85K | −1.6% (−1.0% vs SPY) | −1.5% (−1.4% vs SPY) | −11.5% (−11.2% vs SPY) |
| Aug 13, 2026 | Form 144 | Form 144: Paul J Krause plans to sell $101K | +7.0% (+6.3% vs SPY) | +6.3% (+6.7% vs SPY) | +7.1% (+8.1% vs SPY) |
| Aug 11, 2026 | Insider buy | Littleton Gayle bought $198K | +2.4% (+2.7% vs SPY) | +3.5% (+3.6% vs SPY) | +2.2% (+3.6% vs SPY) |
| Aug 10, 2026 | Insider buy | Starrs Artie bought $259K | +0.3% (+0.3% vs SPY) | +6.6% (+6.2% vs SPY) | +4.4% (+5.3% vs SPY) |
| Aug 3, 2026 | Form 144 | Form 144: Jonathan R Root plans to sell $39K | +3.1% (+1.7% vs SPY) | +5.8% (+2.4% vs SPY) | +11.7% (+9.1% vs SPY) |
| Jul 31, 2026 | Insider buy | Nova Daniel J bought $983K | −0.4% (−1.1% vs SPY) | +4.2% (+0.6% vs SPY) | +13.1% (+9.5% vs SPY) |
| Jul 23, 2026 | Earnings | Earnings: beat the EPS estimate by 16.7% | −4.1% (−2.8% vs SPY) | −10.6% (−8.2% vs SPY) | 0.0% (−2.0% vs SPY) |
| Jul 1, 2026 | Form 144 | Form 144: Jonathan R Root plans to sell $38K | −1.3% (−1.1% vs SPY) | +3.6% (+3.8% vs SPY) | +0.7% (+1.4% vs SPY) |
| Jun 26, 2026 | 8-K | Directors and officers: departures, appointments, pay | −3.9% (−5.5% vs SPY) | +0.5% (−2.5% vs SPY) | +0.4% (−1.2% vs SPY) |
| May 28, 2026 | 8-K | Directors and officers: departures, appointments, pay | +0.3% (0.0% vs SPY) | +1.0% (+0.7% vs SPY) | +1.3% (+2.8% vs SPY) |
| May 5, 2026 | Earnings | Earnings: missed the EPS estimate by -3.1% | +7.9% (+7.1% vs SPY) | +9.5% (+6.6% vs SPY) | +4.4% (−0.5% vs SPY) |
| Mar 12, 2026 | Insider sale | Do Charles sold $77K | −1.3% (+0.3% vs SPY) | −5.7% (−3.5% vs SPY) | +22.5% (+21.8% vs SPY) |
| Mar 9, 2026 | Insider buy | Starrs Artie bought $286K | −2.3% (−3.2% vs SPY) | −8.6% (−7.1% vs SPY) | +9.8% (+11.5% vs SPY) |
| Mar 9, 2026 | Insider buy | Flees Lori Ann bought $76K | −2.3% (−3.2% vs SPY) | −8.6% (−7.1% vs SPY) | +9.8% (+11.5% vs SPY) |
| Feb 27, 2026 | Insider buy | Masood Rafeh bought $50K | −2.1% (−1.7% vs SPY) | +4.7% (+5.9% vs SPY) | +6.8% (+14.9% vs SPY) |
| Feb 25, 2026 | Insider sale | Farley Jr. James D sold $121K | −4.1% (−4.9% vs SPY) | −4.1% (−3.0% vs SPY) | −4.2% (+0.1% vs SPY) |
| Feb 10, 2026 | 8-K | Directors and officers: departures, appointments, pay | +3.9% (+4.2% vs SPY) | +1.0% (+2.7% vs SPY) | −9.1% (−6.5% vs SPY) |
| Feb 10, 2026 | Earnings | Earnings: missed the EPS estimate by -129.2% | +3.9% (+4.2% vs SPY) | +1.0% (+2.7% vs SPY) | −9.1% (−6.5% vs SPY) |
| Dec 10, 2025 | 8-K | Directors and officers: departures, appointments, pay | −0.4% (−0.6% vs SPY) | −5.7% (−3.3% vs SPY) | −7.5% (−8.9% vs SPY) |
| Dec 5, 2025 | 8-K | Directors and officers: departures, appointments, pay | −3.7% (−3.4% vs SPY) | −7.1% (−6.5% vs SPY) | −10.4% (−11.3% vs SPY) |
| Nov 20, 2025 | Insider sale | Mansfield Luke Christopher sold $267K | −3.0% (−1.5% vs SPY) | +6.1% (+3.5% vs SPY) | −6.9% (−9.9% vs SPY) |
| Nov 7, 2025 | Insider sale | Do Charles sold $106K | +1.8% (+1.7% vs SPY) | −1.3% (−1.6% vs SPY) | −11.1% (−13.0% vs SPY) |
| Nov 6, 2025 | 8-K | Material definitive agreement | +1.8% (+1.7% vs SPY) | −1.3% (−1.6% vs SPY) | −11.1% (−13.0% vs SPY) |
Insiders’ record here
In the year on the chart, Harley-Davidson's insiders reported 6 open-market buys ($1.9M) and 4 sales ($570K). Of the 9 old enough to score, 7 were followed by the stock doing what the trade implied over the next 63 sessions (beating SPY after a buy, lagging it after a sale); the median excess return after a buy was +23.7% and after a sale +21.0%.
Across the whole universe (19,782 scored trades), insider buys beat the market 46% of the time and sales were followed by a lagging stock 61% of the time; buys of $1M or more 39%. Every pattern →
What this kind of 8-K usually did
| Item | 8-Ks | Next session, median | Up next session | 21 sessions, median | Typical size |
|---|---|---|---|---|---|
| 1.01 Material definitive agreement | 23,525 | 0.0% | 51% | +1.0% | ±1.4% |
| 2.01 Completed acquisition or disposition | 2,671 | +0.1% | 52% | +1.2% | ±1.6% |
| 5.02 Directors and officers: departures, appointments, pay | 39,174 | −0.1% | 48% | +0.7% | ±1.4% |
Across every company in the move-odds universe, measured from the close before the filing. Every 8-K item ranked →
Report card: every quarter against the estimate → Harley-Davidson: every quarter → Live insider trades →
Prices are daily closes; filings and trades are as filed with the SEC (Form 4 within two business days of the trade, 8-K within four of the event). Moves after a mark are the stock's close-to-close change and the same for SPY; they describe the record, not what the next one will do. Not investment advice.