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How Herc Holdings (HRI) makes money

Herc Holdings (HRI) made $1.4B of revenue in the third quarter 2026 (Q3 2026), +5% from a year earlier. Equipment rental brought in $1.3B (92%); Delivery and pick-up brought in $83.0M (6%); Sales of new equipment, parts and supplies brought in $13.0M (1%). Of every dollar of revenue, 9¢ was left as operating profit, 8¢ was left as net earnings.

Drawing the Sankey…

Herc Holdings revenue by segment, Q3 2026Herc Holdings revenue by segment, Q3 2026Equipment rental$1.3BDelivery and pick-up$83.0MSales of new equipment, parts and…$13.0MService and other revenue$12.0MSales of new equipment$5.0M
Herc Holdings revenue by quarterHerc Holdings revenue by quarter$861MQ1 2025$1.0BQ2 2025$1.3BQ3 2025$1.2BQ4 2025$1.1BQ1 2026$1.2BQ2 2026$1.4BQ3 2026
Herc Holdings: where each dollar of revenue goesHerc Holdings: where each dollar of revenue goesOperating profit9¢Income tax1¢Net earnings8¢Operating cash flow26¢Free cash flow24¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Equipment rental$1.3B91.7%+13%+5%
  ↳ Equipment rental$1.1B82.4%+17%+13%
  ↳ Sales of rental equipment$85.0M6.2%-23%-44%
  ↳ Other$43.0M3.1%+13%-4%
Delivery and pick-up$83.0M6.1%+15%+8%
Sales of new equipment, parts and supplies$13.0M0.9%+8%-28%
Service and other revenue$12.0M0.9%+20%-8%
Sales of new equipment$5.0M0.4%+25%0%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$1.4B100.0%
Operating profit$120M8.8%
Income tax$16.0M1.2%
Net earnings$104M7.6%
Operating cash flow$360M26.3%
Free cash flow$335M24.5%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$1.4B+5%
Q2 2026$1.2B+20%
Q1 2026$1.1B+32%
Q4 2025$1.2B+27%
Q3 2025$1.3B+35%
Q2 2025$1.0B+18%
Q1 2025$861M+7%

From Herc Holdings' 10-Q filed Oct 27, 2026 (on EDGAR).

Questions

How does Herc Holdings make money?

Herc Holdings (HRI) made $1.4B of revenue in the third quarter 2026 (Q3 2026), +5% from a year earlier. Equipment rental brought in $1.3B (92%); Delivery and pick-up brought in $83.0M (6%); Sales of new equipment, parts and supplies brought in $13.0M (1%). Of every dollar of revenue, 9¢ was left as operating profit, 8¢ was left as net earnings.

What is Herc Holdings' biggest business?

Equipment rental: $1.3B in the third quarter 2026, 92% of revenue, +5% from a year earlier.

What is Herc Holdings' profit margin?

Net earnings were $104M, 7.6% of revenue, in the third quarter 2026; the operating margin was 8.8%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.