Filing Flows › Luvu Brands (LUVU) › How it makes money
How Luvu Brands (LUVU) makes money
Luvu Brands (LUVU) made $8.1M of revenue in the fourth quarter fiscal 2026 (Q4 FY26). Wholesale brought in $6.4M (79%); Direct to Consumer brought in $1.7M (21%). Of every dollar of revenue, 41¢ was left as gross profit, 6¢ was left as operating profit, 6¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q4 FY26
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Wholesale | $6.4M | 79.0% | +49% | — |
| Direct to Consumer | $1.7M | 21.0% | -24% | — |
Where each dollar of revenue goes
| Line | Q4 FY26 | % of revenue |
|---|---|---|
| Revenue | $8.1M | 100.0% |
| Cost of revenue | $4.8M | 58.9% |
| Gross profit | $3.3M | 41.1% |
| Operating expenses | $2.8M | 35.1% |
| Operating profit | $481K | 5.9% |
| Net earnings | $478K | 5.9% |
| Operating cash flow | $83K | 1.0% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q4 FY26 | $8.1M | +14% |
| Q3 FY26 | $6.5M | +12% |
| Q2 FY26 | $6.9M | -4% |
| Q1 FY26 | $5.8M | +2% |
| Q4 FY25 | $7.1M | +23% |
| Q3 FY25 | $5.8M | -1% |
| Q2 FY25 | $7.2M | +6% |
From Luvu Brands' 10-K filed Sep 29, 2026 (on EDGAR).
Questions
How does Luvu Brands make money?
Luvu Brands (LUVU) made $8.1M of revenue in the fourth quarter fiscal 2026 (Q4 FY26). Wholesale brought in $6.4M (79%); Direct to Consumer brought in $1.7M (21%). Of every dollar of revenue, 41¢ was left as gross profit, 6¢ was left as operating profit, 6¢ was left as net earnings.
What is Luvu Brands' biggest business?
Wholesale: $6.4M in the fourth quarter fiscal 2026, 79% of revenue.
What is Luvu Brands' profit margin?
Net earnings were $478K, 5.9% of revenue, in the fourth quarter fiscal 2026; the operating margin was 5.9%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.