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MediaAlpha (MAX) Q2 2025 earnings results (second quarter 2025)

10-Q filed Aug 6, 2025

MediaAlpha (MAX) reported revenue of $252M for the second quarter 2025 (Q2 2025), +41% from a year earlier and -5% from the quarter before. Operating margin was -8.0%, net loss $22.5M (9.0% of revenue).

Revenue$252M
Year over year+41%
Quarter over quarter-5%
Operating margin-8.0%
Net earnings−$22.5M

MediaAlpha, Q2 2025: revenue $252M (+41% year over year), operating margin -8.0%, net loss $22.5M, operating cash flow $25.7M. The chart follows the revenue to costs, profit and cash.

Q2 2025AmountQ/QY/Y
Revenue$252M-5%+41%
Operating profit−$20.0M-17378%—
Net earnings−$22.5M——
Operating cash flow$25.7M+9%+19%
Free cash flow$25.5M+8%+19%

What changed

Revenue was $251.6M in Q2 2025, up 41% year over year and down 5% from the previous quarter. Property & casualty insurance was the largest line at 90% of revenue. Property & casualty insurance added $92.7M year over year (up 69%), 126% of the total change. Other declined 55%.

Operating costs exceeded revenue by $20.0M, an operating margin of -8.0%. Total costs grew 58% against revenue growth of 41%. The fastest-growing cost line was General & admin (+241%). The quarter ended with a net loss of $22.5M, wider than the previous quarter's $2.3M loss. Minority interests bore $3.8M of it: to shareholders the quarter was a loss of $18.7M.

Operating cash flow was $25.7M (up 19% year over year). Non-cash charges added back $568K of depreciation and amortization and $8.1M of share-based compensation. Working capital and other items added $39.6M. Capital expenditures of $175K left free cash flow of $25.5M.

Questions

What was MediaAlpha's revenue in the second quarter 2025?

MediaAlpha (MAX) reported revenue of $252M for the second quarter 2025 (Q2 2025), +41% from a year earlier and -5% from the quarter before.

Was MediaAlpha profitable in the second quarter 2025?

Operating loss was $20.0M (-8.0% of revenue) and net loss $22.5M.

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Source: MediaAlpha 10-Q on SEC EDGAR.