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MediaAlpha (MAX) Q4 2025 earnings results (fourth quarter 2025)

10-K filed Feb 23, 2026

MediaAlpha (MAX) reported revenue of $291M for the fourth quarter 2025 (Q4 2025), -3% from a year earlier and -5% from the quarter before. Operating margin was 7.7%, net earnings $34.0M (11.7% of revenue).

Revenue$291M
Year over year-3%
Quarter over quarter-5%
Operating margin7.7%
Net earnings$34.0M

MediaAlpha, Q4 2025: revenue $291M (-3% year over year), operating margin 7.7%, net earnings $34.0M, operating cash flow −$7.4M. The chart follows the revenue to costs, profit and cash.

Q4 2025AmountQ/QY/Y
Revenue$291M-5%-3%
Operating profit$22.3M+13%—
Net earnings$34.0M+128%—
Operating cash flow−$7.4M-132%—

What changed

Revenue was $291.2M in Q4 2025, down 3% year over year and down 5% from the previous quarter. Property & casualty insurance was the largest line at 91% of revenue.

Operating profit was $22.3M, a 7.7% margin (up 1.6 points year over year). Total costs fell 5% while revenue fell 3%. Net earnings were $31.4M, up 577% year over year.

Operating cash flow was −$7.4M. Non-cash charges added back $584K of depreciation and amortization and $7.5M of share-based compensation. Working capital and other items used $49.5M. Capital expenditures of $40K exceeded it, leaving free cash flow of −$7.5M.

Questions

What was MediaAlpha's revenue in the fourth quarter 2025?

MediaAlpha (MAX) reported revenue of $291M for the fourth quarter 2025 (Q4 2025), -3% from a year earlier and -5% from the quarter before.

Was MediaAlpha profitable in the fourth quarter 2025?

Operating profit was $22.3M (7.7% of revenue) and net earnings $34.0M.

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Source: MediaAlpha 10-K on SEC EDGAR.